Care Products market in Paraguay
The Paraguayan Care Products eCommerce market is predicted to reach US$66.8 million by 2023 and accounts for 7.8% of the total eCommerce market in Paraguay. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 6.2%, resulting in a projected market volume of US$85.0 million by 2027. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.
Market development
eCommerce revenue development in the Shampoos market in Paraguay
The Paraguayan Shampoos eCommerce market is predicted to reach US$1.5 million by 2023 and accounts for 13.9% of the Shower & Bath eCommerce market in Paraguay. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 4.0%, resulting in a projected market volume of US$1.8 million by 2027. The Shampoos eCommerce market is a sub-market of the Shower & Bath market. Further categories within the Shower & Bath market are: Conditioners, Creams & Body Lotions, Deodorants, Hair Dyes, and Other Shower & Bath.
eCommerce revenue development in the Shampoos market in Paraguay
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Shampoos market in Paraguay
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 40.4 | 35.5 | 22.9 | 94.7 | 31.6 | 3.6 | 52.7 | 6.0 |
AOV (in US$) | 0.8 | 0.9 | 0.7 | 0.9 | 0.8 | 1.0 | 0.7 | 0.5 |
CVR (in %) | 4.7 | 5.1 | 84.8 | 61.8 | 7.8 | 48.5 | 41.7 | 10.0 |
Market definition
Definition of the Shampoos market within the Care Products market
Market definition: Care Products > Personal Care > Shower & Bath > Shampoos The category Shampoos includes the online trade of shampoos (e.g. everyday shampoos, moisturizing shampoos, color-protecting shampoos, volumizing shampoos, baby shampoos) and dry shampoos. This category does not cover pet shampoos and conditioners. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Shampoos (e.g. everyday shampoos, moisturizing shampoos, color-protecting shampoos, volumizing shampoos, baby shampoos)
- Dry shampoos
Out-of-scope
- Pet shampoos
- Conditioners
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