Care Products market in Romania

The Romanian Care Products eCommerce market is predicted to reach US$647.2 million by 2024 and accounts for 9.5% of the total eCommerce market in Romania. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 7.9%, resulting in a projected market volume of US$876.5 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.

Market development

eCommerce revenue development in the Creams & Body Lotions market in Romania

The Romanian Creams & Body Lotions eCommerce market is predicted to reach US$52.5 million by 2024 and accounts for 32.6% of the Shower & Bath eCommerce market in Romania. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 3.9%, resulting in a projected market volume of US$61.1 million by 2028. The Creams & Body Lotions eCommerce market is a sub-market of the Shower & Bath market. Further categories within the Shower & Bath market are: Conditioners, Deodorants, Hair Dyes, Other Shower & Bath, and Shampoos.

eCommerce revenue development in the Creams & Body Lotions market in Romania

in million US$

eCommerce revenue growth in the Creams & Body Lotions market in Romania

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)90.369.426.740.352.924.223.872.8

Online share

eCommerce online share of the total Creams & Body Lotions market in Romania

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Romanian Creams & Body Lotions retail market, the online share is 20.1% and will decrease by an average of 21.3% to 7.7% by 2027.

eCommerce online share of the total Creams & Body Lotions market in Romania

in %
20202021202220232024202520262027
Online share (in %)14.9%18.2%16.1%14.7%8.6%34.1%24.2%8.0%

Market definition

Definition of the Creams & Body Lotions market within the Care Products market

Market definition: Care Products > Personal Care > Shower & Bath > Creams & Body Lotions The category Creams & Body Lotions includes the online trade of creams (e.g. hand ceams, face creams, skincare creams, foot creams) and body lotions. This category does not cover medical creams and lotions. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Creams (e.g. hand ceams, face creams, skincare creams, foot creams)
  • Body Lotions

Out-of-scope

  • Medical creams and lotions