Care Products market in Romania
The Romanian Care Products eCommerce market is predicted to reach US$605.4 million by 2024 and accounts for 9.5% of the total eCommerce market in Romania. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 7.5%, resulting in a projected market volume of US$809.6 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.
Monthly revenues
Monthly eCommerce revenues in the Romanian Personal Care market
The monthly eCommerce revenue of the Romanian Personal Care market was US$24 million in October 2024. This refers to a growth of 13.5% compared to September 2024. Within the last 12 months, the monthly revenue share was the highest in November 2023 with 12.0% of the total 2023 revenue of the Romanian Personal Care market and the lowest in February 2024 with 7.0% of the total 2024 revenue.
Revenue Last Month
US$24.1m
The eCommerce revenue grew by 13.5% from September 2024 to October 2024.
Monthly revenue shares in the last 12 months
| 0-2024 | 1-2024 | 2-2024 | 3-2024 | 4-2024 | 5-2024 | 6-2024 | 7-2024 | 8-2024 | 9-2024 | 10-2024 | 11-2024 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Monthly revenue share (in %) | 53.8 | 93.5 | 52.8 | 22.8 | 30.6 | 56.8 | 54.2 | 70.9 | 56.8 | 0.4 | 13.4 | 65.5 |
Market development
eCommerce revenue development in the Personal Care market in Romania
The Romanian Personal Care eCommerce market is predicted to reach US$277.5 million by 2024 and accounts for 45.8% of the Care Products eCommerce market in Romania. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 8.0%, resulting in a projected market volume of US$377.4 million by 2028. The Personal Care eCommerce market is a sub-market of the Care Products market. Further categories within the Care Products market are: Health Care, and Household Care.
eCommerce revenue development in the Personal Care market in Romania
eCommerce revenue growth in the Personal Care market in Romania
Net eCommerce revenue split by sub-category
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 48.1 | 44.0 | 99.3 | 55.8 | 18.4 | 50.5 | 47.7 | 40.6 |
Top stores
Top five Personal Care online stores in Romania by net sales 2023
With sales in the Romanian Personal Care market, notino.ro generated a revenue of US$73.4 million in 2023, which means it is the leading online store in this market. The Personal Care ranking of Romania is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the Personal Care market in Romania in 2023
| Filtered revenue / share eCommerce net sales refer to the year 2023 | Global revenue eCommerce net sales refer to the year 2023 | Growth eCommerce net sales growth refers to 2023/2022 | |
|---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
See further stores
Market definition
Definition of the Personal Care market within the Care Products market
Market definition: Care Products > Personal Care The category Personal Care encompasses the commercial (B2C) sale of shower and bath products (e.g. shampoos, shower gels, deodorants), cosmetics (e.g. make-up, mascaras, nail care), hygiene products (e.g. feminine hygiene products, toilet paper), and more. Not covered are household care, health care or professional products and services for personal care (e.g. beauty treatments, make-up course). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Shower and bath products (e.g. shampoos, shower gels, deodorants)
- Cosmetics (e.g. make-up, mascaras, nail care)
- Hygiene products (e.g. feminine hygiene products, toilet paper)
- Fragrances
Out-of-scope
- Household care
- Health care
- Professional products and services for personal care (e.g. beauty treatments, make-up course)
Select sub-category