Furniture & Appliances market in Serbia

The Serbian Furniture & Appliances eCommerce market is predicted to reach US$107.0 million by 2023 and accounts for 11.2% of the total eCommerce market in Serbia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 14.0%, resulting in a projected market volume of US$180.4 million by 2027. Within the Furniture & Appliances market ecommerceDB considers the following two sub-markets: Household Appliances and Furniture & Homeware.

Market development

eCommerce revenue development in the Irons market in Serbia

The Serbian Irons eCommerce market is predicted to reach US$0.9 million by 2023 and accounts for 3.5% of the Small Appliances eCommerce market in Serbia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 14.0%, resulting in a projected market volume of US$1.5 million by 2027. The Irons eCommerce market is a sub-market of the Small Appliances market. Further categories within the Small Appliances market are: Coffee Machines, Electric Kettles, Grills & Roasters, Hair Clippers, Hair Dryers, Microwave Ovens, Small Kitchen Appliances, Toasters, and Vacuum Cleaners.

eCommerce revenue development in the Irons market in Serbia

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 59.2 78.5 32.3 24.6 55.7 12.1 12.6 75.2
AOV (in US$) 13.4 32.7 13.6 2.7 61.4 60.7 95.5 36.8
CVR (in %) 59.2 78.5 32.3 24.6 55.7 12.1 12.6 75.2
AOV: Average Order Value CVR: Conversion Rate

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