Electronics market in Serbia

The Serbian Electronics eCommerce market is predicted to reach US$202.4 million by 2025 and accounts for 20.4% of the total eCommerce market in Serbia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2025-2029) will be 3.4%, resulting in a projected market volume of US$231.8 million by 2029. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.

Market development

eCommerce revenue development in the Household Appliances market in Serbia

The Serbian Household Appliances eCommerce market is predicted to reach US$64.8 million by 2025 and accounts for 91.0% of the Electrical Appliances eCommerce market in Serbia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2025-2029) will be 5.6%, resulting in a projected market volume of US$80.6 million by 2029. The Household Appliances eCommerce market is a sub-market of the Electrical Appliances market. Further categories within the Electrical Appliances market are: Personal Care Appliances.

eCommerce revenue development in the Household Appliances market in Serbia

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Household Appliances market in Serbia

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)39.323.446.691.565.775.22.464.4

Market definition

Definition of the Household Appliances market within the Electronics market

Market definition: Electronics > Electrical Appliances > Household Appliances The category Household Appliances includes the online trade of kitchen appliances, laundry appliances, cleaning appliances, and more. This category does not cover consumer electronics and personal care appliances. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Kitchen appliances
  • Laundry appliances
  • Cleaning appliances
  • Heating and cooling appliances
  • Small appliances
  • Smart home appliances

Out-of-scope

  • Consumer electronics
  • Personal care appliances

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