Electronics market in Serbia

The Serbian Electronics eCommerce market is predicted to reach US$191.5 million by 2024 and accounts for 20.5% of the total eCommerce market in Serbia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 3.3%, resulting in a projected market volume of US$218.3 million by 2028. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.

Market development

eCommerce revenue development in the Televisions market in Serbia

The Serbian Televisions eCommerce market is predicted to reach US$15.8 million by 2024 and accounts for 95.5% of the TV & Video eCommerce market in Serbia. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -0.4%, resulting in a projected market volume of US$15.5 million by 2028. The Televisions eCommerce market is a sub-market of the TV & Video market. Further categories within the TV & Video market are: Media Boxes & Sticks, and Other TV & Video.

eCommerce revenue development in the Televisions market in Serbia

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Televisions market in Serbia

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)59.142.850.062.478.510.549.512.4

Online share

eCommerce online share of the total Televisions market in Serbia

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Serbian Televisions retail market, the online share is 39.6% and will increase by an average of 15.4% to 70.2% by 2028.

eCommerce online share of the total Televisions market in Serbia

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

20202021202220232024202520262027
Online share (in %)48.4%55.3%25.2%43.7%56.2%17.8%67.6%98.9%

Market definition

Definition of the Televisions market within the Electronics market

Market definition: Electronics > Consumer Electronics > TV & Video > Televisions The category Televisions includes the online trade of TVs (e.g. lcd, led, oled, qled, plasma, smart TVs). This category does not cover projectors and screens, tv accessories (e.g. wall mounts, tv stands, remote controls) or game consoles. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • TVs (e.g. LCD, LED, OLED, QLED, Plasma, Smart TVs)

Out-of-scope

  • Projectors and screens
  • TV accessories (e.g. wall mounts, TV stands, remote controls)
  • Game consoles

Market comparison

The Serbian Televisions market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

Source: ECDB analysis

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