Electronics market in Serbia

The Serbian Electronics eCommerce market is predicted to reach US$191.5 million by 2024 and accounts for 20.5% of the total eCommerce market in Serbia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 3.3%, resulting in a projected market volume of US$218.3 million by 2028. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.

Market development

eCommerce revenue development in the Other TV & Video market in Serbia

The Serbian Other TV & Video eCommerce market is predicted to reach US$0.3 million by 2024 and accounts for 1.6% of the TV & Video eCommerce market in Serbia. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -16.9%, resulting in a projected market volume of US$0.1 million by 2028. The Other TV & Video eCommerce market is a sub-market of the TV & Video market. Further categories within the TV & Video market are: Media Boxes & Sticks, and Televisions.

eCommerce revenue development in the Other TV & Video market in Serbia

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Other TV & Video market in Serbia

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)88.356.071.559.933.625.362.616.9

Online share

eCommerce online share of the total Other TV & Video market in Serbia

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Serbian Other TV & Video retail market, the online share is 41.0% and will increase by an average of 15.4% to 72.7% by 2028.

eCommerce online share of the total Other TV & Video market in Serbia

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

20202021202220232024202520262027
Online share (in %)3.6%54.9%91.3%83.4%53.6%5.2%25.2%36.9%

Market definition

Definition of the Other TV & Video market within the Electronics market

Market definition: Electronics > Consumer Electronics > TV & Video > Other TV & Video The category Other TV & Video includes the online trade of blu-ray and dvd players and recorders, tv antennas and reception equipment, home theater systems, and more. This category does not cover tv and video furniture. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Blu-ray and DVD players and recorders
  • TV antennas and reception equipment
  • Home theater systems
  • TV accessories (e.g. remote controls, HDMI cables, set top boxes)

Out-of-scope

  • TV and video furniture

Market comparison

The Serbian Other TV & Video market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

Source: ECDB analysis

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