Electronics & Media market in Serbia

The Serbian Electronics & Media eCommerce market is predicted to reach US$187.5 million by 2023 and accounts for 19.6% of the total eCommerce market in Serbia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 16.9%, resulting in a projected market volume of US$349.9 million by 2027. Within the Electronics & Media market ecommerceDB considers the following two sub-markets: Consumer Electronics and Books, Movies, Music & Games.

Market development

eCommerce revenue development in the Laptops & Tablets market in Serbia

The Serbian Laptops & Tablets eCommerce market is predicted to reach US$25.2 million by 2023 and accounts for 68.1% of the Computing eCommerce market in Serbia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 18.7%, resulting in a projected market volume of US$50.1 million by 2027. The Laptops & Tablets eCommerce market is a sub-market of the Computing market. Further categories within the Computing market are: Desktop PCs, Keyboards, PC Monitors & Projectors, Printers & Copiers, and Storage Units.

eCommerce revenue development in the Laptops & Tablets market in Serbia

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 90.5 2.5 54.9 0.2 88.4 56.5 94.1 35.5
AOV (in US$) 58.7 97.4 29.4 33.1 17.1 88.0 68.1 53.1
CVR (in %) 90.5 2.5 54.9 0.2 88.4 56.5 94.1 35.5
AOV: Average Order Value CVR: Conversion Rate

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