Fashion market in Serbia

The Serbian Fashion eCommerce market is predicted to reach US$292.4 million by 2023 and accounts for 30.6% of the total eCommerce market in Serbia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 15.8%, resulting in a projected market volume of US$526.7 million by 2027. Within the Fashion market ecommerceDB considers the following three sub-markets: Apparel, Bags & Accessories, and Footwear.

Market development

eCommerce revenue development in the Other Accessories market in Serbia

The Serbian Other Accessories eCommerce market is predicted to reach US$4.0 million by 2023 and accounts for 5.7% of the Bags & Accessories eCommerce market in Serbia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 15.0%, resulting in a projected market volume of US$6.9 million by 2027. The Other Accessories eCommerce market is a sub-market of the Bags & Accessories market. Further categories within the Bags & Accessories market are: Clothing Accessories & Other Clothes (children), Clothing Accessories & Other Clothes (men), Clothing Accessories & Other Clothes (women), Eyewear, Luggage & Bags, Luxury Leather Goods, and Watches & Jewelry.

eCommerce revenue development in the Other Accessories market in Serbia

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 22.7 2.7 44.4 10.8 38.5 35.7 23.3 66.8
AOV (in US$) 22.1 66.6 14.7 31.8 33.9 28.8 58.3 88.5
CVR (in %) 22.7 2.7 44.4 10.8 38.5 35.7 23.3 66.8
AOV: Average Order Value CVR: Conversion Rate

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