Fashion market in Serbia

The Serbian Fashion eCommerce market is predicted to reach US$292.4 million by 2023 and accounts for 30.6% of the total eCommerce market in Serbia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 15.8%, resulting in a projected market volume of US$526.7 million by 2027. Within the Fashion market ecommerceDB considers the following three sub-markets: Apparel, Bags & Accessories, and Footwear.

Market development

eCommerce revenue development in the Other Apparel market in Serbia

The Serbian Other Apparel eCommerce market is predicted to reach US$9.1 million by 2023 and accounts for 5.7% of the Apparel eCommerce market in Serbia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 15.6%, resulting in a projected market volume of US$16.3 million by 2027. The Other Apparel eCommerce market is a sub-market of the Apparel market. Further categories within the Apparel market are: Children's Apparel, Luxury Apparel, Men's Apparel, and Women's Apparel.

eCommerce revenue development in the Other Apparel market in Serbia

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 22.1 94.8 31.6 55.0 82.7 65.1 35.9 50.4
AOV (in US$) 30.0 27.5 99.1 9.5 9.0 31.8 72.3 56.1
CVR (in %) 22.1 94.8 31.6 55.0 82.7 65.1 35.9 50.4
AOV: Average Order Value CVR: Conversion Rate

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