Toys, Hobby & DIY market in Rwanda
The Rwandan Toys, Hobby & DIY eCommerce market is predicted to reach US$27.9 million by 2023 and accounts for 6.5% of the total eCommerce market in Rwanda. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 13.6%, resulting in a projected market volume of US$46.5 million by 2027. Within the Toys, Hobby & DIY market ecommerceDB considers the following four sub-markets: Toys & Baby, Hobby & Stationery, Sports & Outdoor, and DIY, Garden & Pets.
Market development
eCommerce revenue development in the Toys market in Rwanda
The Rwandan Toys eCommerce market is predicted to reach US$7.6 million by 2023 and accounts for 77.7% of the Toys & Baby eCommerce market in Rwanda. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 15.8%, resulting in a projected market volume of US$13.6 million by 2027. The Toys eCommerce market is a sub-market of the Toys & Baby market. Further categories within the Toys & Baby market are: Baby, and Other Toys & Baby.
eCommerce revenue development in the Toys market in Rwanda
Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war
Source: Statista Market Insights, ecommerceDB
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 6.2 | 30.4 | 68.9 | 89.0 | 24.0 | 68.5 | 85.0 | 58.6 |
| AOV (in US$) | 45.1 | 49.4 | 12.3 | 94.8 | 79.5 | 79.2 | 1.4 | 22.5 |
| CVR (in %) | 6.2 | 30.4 | 68.9 | 89.0 | 24.0 | 68.5 | 85.0 | 58.6 |
Select sub-market
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- Other DIY, Garden & Pets *
- Pet Food *
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- Drones *
- Musical Instruments *
- Acoustic Pianos & Stringed Keyboard Instruments *
- Electronic & Electromechanical Musical Instruments *
- Parts & Accessories of Musical Instruments *
- Percussion Instruments *
- String Instruments *
- Wind Instruments *
- Office Furniture *
- Other Hobby & Stationery *
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- Cigarettes *
- Cigars *
- E-Cigarettes *
- Smoking Tobacco *
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- Fishing Articles & Equipment *
- Other Sports & Outdoor *
- Sports & Swimwear *
- Summer Sports Equipment *
- Winter Sports Equipment *
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- Baby *
- Baby & Child Skin Care *
- Baby Clothes *
- Baby Diapers *
- Baby Food *
- Other Toys & Baby *
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- Card Games *
- Dolls & Stuffed Toys *
- Puzzles *
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