Toys, Hobby & DIY market in Rwanda

The Rwandan Toys, Hobby & DIY eCommerce market is predicted to reach US$27.9 million by 2023 and accounts for 6.5% of the total eCommerce market in Rwanda. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 13.6%, resulting in a projected market volume of US$46.5 million by 2027. Within the Toys, Hobby & DIY market ecommerceDB considers the following four sub-markets: Toys & Baby, Hobby & Stationery, Sports & Outdoor, and DIY, Garden & Pets.

Market development

eCommerce revenue development in the Toys market in Rwanda

The Rwandan Toys eCommerce market is predicted to reach US$7.6 million by 2023 and accounts for 77.7% of the Toys & Baby eCommerce market in Rwanda. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 15.8%, resulting in a projected market volume of US$13.6 million by 2027. The Toys eCommerce market is a sub-market of the Toys & Baby market. Further categories within the Toys & Baby market are: Baby, and Other Toys & Baby.

eCommerce revenue development in the Toys market in Rwanda

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 6.2 30.4 68.9 89.0 24.0 68.5 85.0 58.6
AOV (in US$) 45.1 49.4 12.3 94.8 79.5 79.2 1.4 22.5
CVR (in %) 6.2 30.4 68.9 89.0 24.0 68.5 85.0 58.6
AOV: Average Order Value CVR: Conversion Rate

Select sub-market

* Not available for the selected country