Care Products market in Sweden
The Swedish Care Products eCommerce market is predicted to reach US$2,645.5 million by 2024 and accounts for 16.9% of the total eCommerce market in Sweden. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 7.7%, resulting in a projected market volume of US$3,557.9 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Health Care, Personal Care, and Household Care.
Market development
eCommerce revenue development in the Care Products market in Sweden
The Swedish Care Products eCommerce market is predicted to reach US$2,645.5 million by 2024 and accounts for 16.9% of the total eCommerce market in Sweden. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 7.7%, resulting in a projected market volume of US$3,557.9 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Health Care, Personal Care, and Household Care.
eCommerce revenue development in the Care Products market in Sweden
eCommerce revenue growth in the Care Products market in Sweden
Net eCommerce revenue split by sub-category
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 33.0 | 85.5 | 86.7 | 9.2 | 96.3 | 29.9 | 98.6 | 29.7 |
Top stores
Top five Care Products online stores in Sweden by net sales 2023
With sales in the Swedish Care Products market, apotea.se generated a revenue of US$452.0 million in 2023, which means it is the leading online store in this market. The Care Products ranking of Sweden is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the Care Products market in Sweden in 2023
| Filtered revenue / share eCommerce net sales refer to the year 2023 | Global revenue eCommerce net sales refer to the year 2023 | Growth eCommerce net sales growth refers to 2023/2022 | |
|---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
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Shipping Service Provider
Top 5 offered shipping providers in the Swedish Care Products market
Despite PostNord's dominant position with 66.0% of online stores opting for its services, the Swedish Care Products eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including Budbee Home Delivery, Instabox, Earlybird, and Best Transport, hold smaller but significant shares, contributing to a dynamic and fragmented market.
Top 5 offered shipping providers in the Swedish Care Products market
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Shop Software Solutions
Top 5 used shop software solutions in the Swedish Care Products market
In the Swedish Care Products eCommerce market, there is intense competition among various shop software solutions, leading to a highly fragmented landscape in 2023. None of the major shop software solution, including Magento, Salesforce Commerce Cloud, and Shopify, have been able to secure a market share exceeding 8.0%, suggesting a diversified market with numerous players holding smaller stakes.
Top 5 used shop software solutions in the Swedish Care Products market
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Market definition
Definition of the Care Products market
Market definition: Care Products In the category Care Products digital channels are used to sell a variety of products, including personal care products (e.g. shampoos, shower gels, make-up, feminine hygiene, fragrances), household care products (e.g. detergents, brooms, cleaning cloths, sponges) and health care products (e.g. supplements, nutrition, pharmaceuticals). This category does not cover professional products and services for personal care (e.g. beauty treatments, make-up courses), cleaning services (e.g. housekeeping services, window cleaning services) or medical treatments (e.g. nutrition counseling, medical consultations, health assessments). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Personal care products (e.g. shampoos, shower gels, make-up, feminine hygiene, fragrances)
- Household care products (e.g. detergents, brooms, cleaning cloths, sponges)
- Health care products (e.g. supplements, nutrition, pharmaceuticals)
Out-of-scope
- Professional products and services for personal care (e.g. beauty treatments, make-up courses)
- Cleaning services (e.g. housekeeping services, window cleaning services)
- Medical treatments (e.g. nutrition counseling, medical consultations, health assessments)
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