Care Products market in Sweden

The Swedish Care Products eCommerce market is predicted to reach US$2,645.5 million by 2024 and accounts for 16.9% of the total eCommerce market in Sweden. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 7.7%, resulting in a projected market volume of US$3,557.9 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Health Care, Personal Care, and Household Care.

Market development

eCommerce revenue development in the Prescription Drugs market in Sweden

The Swedish Prescription Drugs eCommerce market is predicted to reach US$411.9 million by 2024 and accounts for 74.1% of the Pharmaceuticals eCommerce market in Sweden. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 12.0%, resulting in a projected market volume of US$649.2 million by 2028. The Prescription Drugs eCommerce market is a sub-market of the Pharmaceuticals market. Further categories within the Pharmaceuticals market are: OTC Drugs, and Other Pharmaceuticals.

eCommerce revenue development in the Prescription Drugs market in Sweden

in million US$

eCommerce revenue growth in the Prescription Drugs market in Sweden

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 71.0 79.9 0.4 39.8 5.8 40.5 53.2 63.9

Online share

eCommerce online share of the total Prescription Drugs market in Sweden

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Swedish Prescription Drugs retail market, the online share is 26.8% and will decrease by an average of 0.4% to 26.3% by 2028.

eCommerce online share of the total Prescription Drugs market in Sweden

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 64.2% 73.8% 76.5% 10.0% 69.8% 75.3% 9.7% 80.8%

Market definition

Definition of the Prescription Drugs market within the Care Products market

Market definition: Care Products > Health Care > Pharmaceuticals > Prescription Drugs The category Prescription Drugs includes the online trade of pharmaceuticals with prescription (e.g. antibiotics, pain medications, antidepressants). This category does not cover otc pharmaceuticals. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Pharmaceuticals with prescription (e.g. antibiotics, pain medications, antidepressants)

Out-of-scope

  • OTC pharmaceuticals