DIY market in Sweden

The Swedish DIY eCommerce market is predicted to reach US$1,425.5 million by 2024 and accounts for 10.8% of the total eCommerce market in Sweden. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 2.2%, resulting in a projected market volume of US$1,557.0 million by 2028. Within the DIY market ECDB considers the following three sub-markets: Tools & Construction Supplies, Vehicle Parts, and Garden.

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Swedish DIY retail market, the online share is 12.2% and will increase by an average of 1.1% to 12.7% by 2028.

With sales in the Swedish DIY market, plantagen.se generated a revenue of US$63.3 million in 2023, which means it is the leading online store in this market. The DIY ranking of Sweden is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

The Swedish DIY eCommerce market in 2023 in terms of offered payment methods is fragmented and dominated by a few providers with VISA (Cards) covering the largest share with 84.1% of all online stores checked. Other offered payment methods in the Swedish DIY eCommerce market in 2023 are Mastercard (Cards) with 84.1%, Klarna Checkout (E-wallets) with 36.5%, and Bank transfer/cash in advance (Bank transfer) with 33.3%. With 25.4% PayPal (E-wallets) has already a significantly smaller coverage compared to VISA (Cards).