DIY market in Sweden
The Swedish DIY eCommerce market is predicted to reach US$1,398.4 million by 2024 and accounts for 10.3% of the total eCommerce market in Sweden. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 1.9%, resulting in a projected market volume of US$1,506.9 million by 2028. Within the DIY market ECDB considers the following three sub-markets: Tools & Construction Supplies, Vehicle Parts, and Garden.
Monthly revenues
Monthly eCommerce revenues in the Swedish Garden market
The monthly eCommerce revenue of the Swedish Garden market was US$17 million in October 2024. This refers to a growth of 14.0% compared to September 2024. Within the last 12 months, the monthly revenue share was the highest in May 2024 with 10.7% of the total 2024 revenue of the Swedish Garden market and the lowest in January 2024 with 6.1% of the total 2024 revenue.
Revenue Last Month
US$16.7m
The eCommerce revenue grew by 14.0% from September 2024 to October 2024.
Monthly revenue shares in the last 12 months
0-2024 | 1-2024 | 2-2024 | 3-2024 | 4-2024 | 5-2024 | 6-2024 | 7-2024 | 8-2024 | 9-2024 | 10-2024 | 11-2024 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Monthly revenue share (in %) | 53.1 | 74.2 | 73.9 | 36.7 | 80.3 | 35.8 | 17.5 | 49.6 | 69.8 | 66.1 | 15.6 | 18.1 |
Market development
eCommerce revenue development in the Garden market in Sweden
The Swedish Garden eCommerce market is predicted to reach US$204.7 million by 2024 and accounts for 14.6% of the DIY eCommerce market in Sweden. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 6.6%, resulting in a projected market volume of US$264.7 million by 2028. The Garden eCommerce market is a sub-market of the DIY market. Further categories within the DIY market are: Tools & Construction Supplies, and Vehicle Parts.
eCommerce revenue development in the Garden market in Sweden
eCommerce revenue growth in the Garden market in Sweden
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 78.3 | 56.2 | 74.0 | 1.7 | 98.2 | 36.1 | 25.6 | 38.8 |
Top stores
Top five Garden online stores in Sweden by net sales 2023
With sales in the Swedish Garden market, plantagen.se generated a revenue of US$63.3 million in 2023, which means it is the leading online store in this market. The Garden ranking of Sweden is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the Garden market in Sweden in 2023
Filtered revenue / share eCommerce net sales refer to the year 2023 | Global revenue eCommerce net sales refer to the year 2023 | Growth eCommerce net sales growth refers to 2023/2022 | |
---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
See further stores
Market definition
Definition of the Garden market within the DIY market
Market definition: DIY > Garden In the category Garden digital channels are used to sell a variety of products, including plants and seeds (e.g flowering plants, fruit trees), gardening accessories (e.g sprinklers, shovels, lawn mowers) and barbecues (e.g. charcoal grills, gas grills, smokers). Not part of the category are garden furniture, fresh cut flowers and bouquets or gardening books. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Plants and seeds (e.g flowering plants, fruit trees)
- Gardening accessories (e.g sprinklers, shovels, lawn mowers)
- Barbecues (e.g. charcoal grills, gas grills, smokers)
Out-of-scope
- Garden furniture
- Fresh cut flowers and bouquets
- Gardening books
- Gardening services