Hobby & Leisure market in Sweden
The Swedish Hobby & Leisure eCommerce market is predicted to reach US$1,068.9 million by 2024 and accounts for 7.9% of the total eCommerce market in Sweden. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 0.5%, resulting in a projected market volume of US$1,092.0 million by 2028. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Pet Supplies, Toys, Stationery, Crafts & Art Supplies, Bullion & Precious Metal, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.
Monthly revenues
Monthly eCommerce revenues in the Swedish Hobby & Leisure market
The monthly eCommerce revenue of the Swedish Hobby & Leisure market was US$102 million in November 2024. This refers to a growth of 8.6% compared to October 2024. Within the last 12 months, the monthly revenue share was the highest in December 2023 with 10.1% of the total 2023 revenue of the Swedish Hobby & Leisure market and the lowest in September 2024 with 7.2% of the total 2024 revenue.
Revenue Last Month
US$102.0m
The eCommerce revenue grew by 8.6% from October 2024 to November 2024.
Monthly revenue shares in the last 12 months
0-2024 | 1-2024 | 2-2024 | 3-2024 | 4-2024 | 5-2024 | 6-2024 | 7-2024 | 8-2024 | 9-2024 | 10-2024 | 11-2024 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Monthly revenue share (in %) | 53.2 | 33.8 | 43.5 | 31.3 | 81.3 | 92.0 | 31.1 | 4.9 | 89.0 | 96.6 | 36.7 | 94.0 |
Market development
eCommerce revenue development in the Hobby & Leisure market in Sweden
The Swedish Hobby & Leisure eCommerce market is predicted to reach US$1,068.9 million by 2024 and accounts for 7.9% of the total eCommerce market in Sweden. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 0.5%, resulting in a projected market volume of US$1,092.0 million by 2028. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Pet Supplies, Toys, Stationery, Crafts & Art Supplies, Bullion & Precious Metal, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.
eCommerce revenue development in the Hobby & Leisure market in Sweden
eCommerce revenue growth in the Hobby & Leisure market in Sweden
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 30.3 | 36.1 | 22.9 | 96.3 | 35.0 | 91.4 | 38.9 | 95.4 |
Top stores
Top five Hobby & Leisure online stores in Sweden by net sales 2023
With sales in the Swedish Hobby & Leisure market, snusbolaget.se generated a revenue of US$120.5 million in 2023, which means it is the leading online store in this market. The Hobby & Leisure ranking of Sweden is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the Hobby & Leisure market in Sweden in 2023
Filtered revenue / share eCommerce net sales refer to the year 2023 | Global revenue eCommerce net sales refer to the year 2023 | Growth eCommerce net sales growth refers to 2023/2022 | |
---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
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Payment Methods
Top 5 offered payment methods in the Swedish Hobby & Leisure market
With 96.5% VISA the most commonly offered payment method of all online stores in the Swedish Hobby & Leisure eCommerce market in 2023. Like VISA Mastercard with a share of 96.5% and American Express with a share of 35.1% the payment type Cards is the most common used by online retailers in in the Swedish Hobby & Leisure eCommerce market in 2023. Other commonly used payment methods in that market are Klarna (Invoice) with 49.1% and Klarna (Installment) with 40.4% of stores offering that payment method to the clients.
Top 5 offered payment methods in the Swedish Hobby & Leisure market
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Shipping Service Provider
Top 5 offered shipping providers in the Swedish Hobby & Leisure market
Despite PostNord's dominant position with 70.7% of online stores opting for its services, the Swedish Hobby & Leisure eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including DHL, Budbee Home Delivery, DB Schenker, and Airmee, hold smaller but significant shares, contributing to a dynamic and fragmented market.
Top 5 offered shipping providers in the Swedish Hobby & Leisure market
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Market definition
Definition of the Hobby & Leisure market
Market definition: Hobby & Leisure The category Hobby & Leisure includes the digital B2C sale of various products, such as media, pet supplies, sports equipment, and more. Not part of the category are DIY building materials, consumer electronics (e.g. game consoles, gaming laptops, gaming PCs) or personalized and customized items. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Media
- Pet supplies
- Toy and games
- Sports equipment
- Camping & adventure
- Stationery, crafts & art supplies
- Erotic & adult
- Bullion & precious metal
- Flowers & gifts
- Musical instruments
- Smoking supplies
Out-of-scope
- DIY building materials
- Consumer electronics (e.g. game consoles, gaming laptops, gaming PCs)
- Personalized and customized items
- Workshops and other services
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