Hobby & Leisure market in Sweden
The Swedish Hobby & Leisure eCommerce market is predicted to reach US$1,068.9 million by 2024 and accounts for 7.9% of the total eCommerce market in Sweden. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 0.5%, resulting in a projected market volume of US$1,092.0 million by 2028. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Pet Supplies, Toys, Stationery, Crafts & Art Supplies, Bullion & Precious Metal, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.
Monthly revenues
Monthly eCommerce revenues in the Swedish Stationery, Crafts & Art Supplies market
The monthly eCommerce revenue of the Swedish Stationery, Crafts & Art Supplies market was US$8 million in October 2024. This refers to a growth of 23.0% compared to September 2024. Within the last 12 months, the monthly revenue share was the highest in December 2023 with 10.6% of the total 2023 revenue of the Swedish Stationery, Crafts & Art Supplies market and the lowest in April 2024 with 7.2% of the total 2024 revenue.
Revenue Last Month
US$7.6m
The eCommerce revenue grew by 23.0% from September 2024 to October 2024.
Monthly revenue shares in the last 12 months
| 0-2024 | 1-2024 | 2-2024 | 3-2024 | 4-2024 | 5-2024 | 6-2024 | 7-2024 | 8-2024 | 9-2024 | 10-2024 | 11-2024 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Monthly revenue share (in %) | 51.3 | 9.1 | 68.7 | 35.8 | 83.2 | 30.4 | 29.3 | 5.0 | 51.3 | 32.5 | 14.3 | 67.1 |
Market development
eCommerce revenue development in the Stationery, Crafts & Art Supplies market in Sweden
The Swedish Stationery, Crafts & Art Supplies eCommerce market is predicted to reach US$84.9 million by 2024 and accounts for 7.9% of the Hobby & Leisure eCommerce market in Sweden. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -0.6%, resulting in a projected market volume of US$82.9 million by 2028. The Stationery, Crafts & Art Supplies eCommerce market is a sub-market of the Hobby & Leisure market. Further categories within the Hobby & Leisure market are: Bullion & Precious Metal, Camping & Adventure, Erotic & Adult, Flowers & Gifts, Media, Musical Instruments, Other Hobby & Leisure, Pet Supplies, Smoking Supplies, Sports Equipment, and Toys.
eCommerce revenue development in the Stationery, Crafts & Art Supplies market in Sweden
eCommerce revenue growth in the Stationery, Crafts & Art Supplies market in Sweden
Net eCommerce revenue split by sub-category
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 60.7 | 64.0 | 3.9 | 6.0 | 99.9 | 44.7 | 86.5 | 51.8 |
Top stores
Top five Stationery, Crafts & Art Supplies online stores in Sweden by net sales 2023
With sales in the Swedish Stationery, Crafts & Art Supplies market, ikea.com generated a revenue of US$21.1 million in 2023, which means it is the leading online store in this market. The Stationery, Crafts & Art Supplies ranking of Sweden is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the Stationery, Crafts & Art Supplies market in Sweden in 2023
| Filtered revenue / share eCommerce net sales refer to the year 2023 | Global revenue eCommerce net sales refer to the year 2023 | Growth eCommerce net sales growth refers to 2023/2022 | |
|---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
Market definition
Definition of the Stationery, Crafts & Art Supplies market within the Hobby & Leisure market
Market definition: Hobby & Leisure > Stationery, Crafts & Art Supplies The category Stationery, Crafts & Art Supplies encompasses the commercial (B2C) sale of writing instruments (e.g. pens, pencils, markers, calligraphy tools), paper and notebooks (e.g. sketchbooks, journals, notepads), art supplies (e.g. acrylic paints, oil paints, watercolors, easels), and more. Not covered are printer and scanner supplie, collectibles or DIY construction supplies. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Writing instruments (e.g. pens, pencils, markers, calligraphy tools)
- Paper and notebooks (e.g. sketchbooks, journals, notepads)
- Art supplies (e.g. acrylic paints, oil paints, watercolors, easels)
- Crafting materials (e.g. glue, scissors, cutting tools, yarn)
- Office supplies (staplers, paper clips, file folders, desk organizers)
- 3D printers and accessoires
Out-of-scope
- Printer and scanner supplie
- Collectibles
- DIY construction supplies
- Power tools
Select sub-category