Care Products market in Sweden

The Swedish Care Products eCommerce market is predicted to reach US$2,653.1 million by 2025 and accounts for 19.0% of the total eCommerce market in Sweden. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2025-2029) will be 7.1%, resulting in a projected market volume of US$3,496.2 million by 2029. Within the Care Products market ECDB considers the following three sub-markets: Health Care, Personal Care, and Household Care.

Market development

eCommerce revenue development in the Handkerchiefs market in Sweden

The Swedish Handkerchiefs eCommerce market is predicted to reach US$15.1 million by 2025 and accounts for 9.1% of the Hygiene eCommerce market in Sweden. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2025-2029) will be 2.3%, resulting in a projected market volume of US$16.5 million by 2029. The Handkerchiefs eCommerce market is a sub-market of the Hygiene market. Further categories within the Hygiene market are: Feminine Hygiene, Other Hygiene, and Toilet Paper.

eCommerce revenue development in the Handkerchiefs market in Sweden

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Handkerchiefs market in Sweden

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)48.137.987.129.35.470.458.276.2

Online share

eCommerce online share of the total Handkerchiefs market in Sweden

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Swedish Handkerchiefs retail market, the online share is 32.7% and will decrease by an average of 1.0% to 31.5% by 2029.

eCommerce online share of the total Handkerchiefs market in Sweden

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

20202021202220232024202520262027
Online share (in %)66.6%99.0%21.2%10.7%80.7%39.6%28.0%41.5%

Market definition

Definition of the Handkerchiefs market within the Care Products market

Market definition: Care Products > Personal Care > Hygiene > Handkerchiefs The category Handkerchiefs includes the online trade of handkerchiefs (e.g. disposable tissues, pocket-sized handkerchiefs). This category does not cover cotton handkerchiefs. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Handkerchiefs (e.g. disposable tissues, pocket-sized handkerchiefs)

Out-of-scope

  • Cotton Handkerchiefs