Hobby & Leisure market in Singapore

The Singapore Hobby & Leisure eCommerce market is predicted to reach US$1,534.9 million by 2024 and accounts for 18.0% of the total eCommerce market in Singapore. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 11.9%, resulting in a projected market volume of US$2,409.4 million by 2028. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Stationery, Crafts & Art Supplies, Toys, Pet Supplies, Bullion & Precious Metal, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.

Monthly revenues

Monthly eCommerce revenues in the Singapore Hobby & Leisure market

The monthly eCommerce revenue of the Singapore Hobby & Leisure market was US$131 million in November 2024. This refers to a growth of -1.3% compared to October 2024. Within the last 12 months, the monthly revenue share was the highest in December 2023 with 9.3% of the total 2023 revenue of the Singapore Hobby & Leisure market and the lowest in September 2024 with 7.5% of the total 2024 revenue.

Revenue Last Month

US$130.7m

The eCommerce revenue fell by 1.3% from October 2024 to November 2024.

11-2024-1.3%

Monthly revenue shares in the last 12 months

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

0-20241-20242-20243-20244-20245-20246-20247-20248-20249-202410-202411-2024
Revenue (in mUS$)0.00.00.00.00.00.00.00.00.00.00.00.0
Monthly revenue share (in %)61.282.053.742.233.014.485.490.212.498.361.849.3

Market development

eCommerce revenue development in the Hobby & Leisure market in Singapore

The Singapore Hobby & Leisure eCommerce market is predicted to reach US$1,534.9 million by 2024 and accounts for 18.0% of the total eCommerce market in Singapore. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 11.9%, resulting in a projected market volume of US$2,409.4 million by 2028. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Stationery, Crafts & Art Supplies, Toys, Pet Supplies, Bullion & Precious Metal, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.

eCommerce revenue development in the Hobby & Leisure market in Singapore

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Hobby & Leisure market in Singapore

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)63.691.171.276.743.578.172.92.1

Online share

eCommerce online share of the total Hobby & Leisure market in Singapore

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Singapore Hobby & Leisure retail market, the online share is 14.1% and will increase by an average of 10.2% to 20.8% by 2028.

eCommerce online share of the total Hobby & Leisure market in Singapore

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

20202021202220232024202520262027
Online share (in %)69.6%85.6%66.8%23.0%60.8%39.0%94.2%43.6%

Top stores

Top five Hobby & Leisure online stores in Singapore by net sales 2023

With sales in the Singapore Hobby & Leisure market, amazon.sg generated a revenue of US$60.9 million in 2023, which means it is the leading online store in this market. The Hobby & Leisure ranking of Singapore is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

eCommerce net sales generated in the Hobby & Leisure market in Singapore in 2023

in million US$

Note: First party net sales generated after deduction of returns, allowances for damaged or missing goods and any discounts allowed

Source: Annual report, secondary sources, ECDB analysis

Filtered revenue / share
Global revenue
Growth
no-access-0
US$900.0m
20.7%
US$8,300.0m8.3%
no-access-1
US$550.0m
12.0%
US$4,600.0m12.4%
no-access-2
US$470.0m
3.9%
US$1,190.0m33.6%
no-access-3
US$430.0m
20.6%
US$2,122.0m18.0%
no-access-4
US$370.0m
20.7%
US$1,814.0m12.6%

See further stores

Worldwide - Hobby & Leisure Singapore - Hobby & Leisure Singapore - All Categories

Market definition

Definition of the Hobby & Leisure market

Market definition: Hobby & Leisure The category Hobby & Leisure includes the digital B2C sale of various products, such as media, pet supplies, sports equipment, and more. Not part of the category are DIY building materials, consumer electronics (e.g. game consoles, gaming laptops, gaming PCs) or personalized and customized items. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Media
  • Pet supplies
  • Toy and games
  • Sports equipment
  • Camping & adventure
  • Stationery, crafts & art supplies
  • Erotic & adult
  • Bullion & precious metal
  • Flowers & gifts
  • Musical instruments
  • Smoking supplies

Out-of-scope

  • DIY building materials
  • Consumer electronics (e.g. game consoles, gaming laptops, gaming PCs)
  • Personalized and customized items
  • Workshops and other services

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