Toys, Hobby & DIY market in Singapore

The Singapore Toys, Hobby & DIY eCommerce market is predicted to reach US$626.8 million by 2023 and accounts for 9.5% of the total eCommerce market in Singapore. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 11.0%, resulting in a projected market volume of US$951.5 million by 2027. Within the Toys, Hobby & DIY market ecommerceDB considers the following four sub-markets: Toys & Baby, Hobby & Stationery, DIY, Garden & Pets, and Sports & Outdoor.

Market development

eCommerce revenue development in the Plastic & Other Toys market in Singapore

The Singapore Plastic & Other Toys eCommerce market is predicted to reach US$16.1 million by 2023 and accounts for 16.9% of the Toys eCommerce market in Singapore. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 12.3%, resulting in a projected market volume of US$25.6 million by 2027. The Plastic & Other Toys eCommerce market is a sub-market of the Toys market. Further categories within the Toys market are: Card Games, Dolls & Stuffed Toys, Puzzles, and Toys for Toddlers & Kids.

eCommerce revenue development in the Plastic & Other Toys market in Singapore

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 25.7 43.4 9.3 16.5 0.3 6.8 41.5 95.6
AOV (in US$) 17.8 30.3 17.8 90.3 59.3 11.0 89.8 23.7
CVR (in %) 25.7 43.4 9.3 16.5 0.3 6.8 41.5 95.6
AOV: Average Order Value CVR: Conversion Rate

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