Care Products market in El Salvador
The Salvadoran Care Products eCommerce market is predicted to reach US$50.6 million by 2024 and accounts for 8.4% of the total eCommerce market in El Salvador. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 14.5%, resulting in a projected market volume of US$87.0 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.
Market development
eCommerce revenue development in the Hygiene market in El Salvador
The Salvadoran Hygiene eCommerce market is predicted to reach US$2.4 million by 2024 and accounts for 8.6% of the Personal Care eCommerce market in El Salvador. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 16.4%, resulting in a projected market volume of US$4.5 million by 2028. The Hygiene eCommerce market is a sub-market of the Personal Care market. Further categories within the Personal Care market are: Decorative Cosmetics, Fragrances, Other Personal Care, and Shower & Bath.
eCommerce revenue development in the Hygiene market in El Salvador
eCommerce revenue growth in the Hygiene market in El Salvador
Net eCommerce revenue split by sub-category
| 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | ||||
| Growth (in %) | 78.6 | 10.0 | 28.8 | 61.9 | 9.5 | 85.3 | 49.5 | 25.8 | ||||
| as of Personal Care (in %) | 32.3 | 32.6 | 34.6 | 34.3 | 30.3 | 32.5 | 32.5 | 32.5 | 32.1 | 31.6 | 31.9 | 31.8 |
Market definition
Definition of the Hygiene market within the Care Products market
Market definition: Care Products > Personal Care > Hygiene The category Hygiene includes the online trade of feminine hygiene, toilet paper and handkerchiefs. This category does not cover bath and shower products. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Feminine hygiene
- Toilet paper
- Handkerchiefs
Out-of-scope
- Bath and shower products
Market comparison
The Salvadoran Hygiene market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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- Other Medical Products *
- Health Teas *
- Other Nutrition *
- Other Pharmaceuticals *
- Other Health Care *
- Other Decorative Cosmetics *
- Handkerchiefs *
- Other Hygiene *
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