Care Products market in El Salvador

The Salvadoran Care Products eCommerce market is predicted to reach US$50.6 million by 2024 and accounts for 8.4% of the total eCommerce market in El Salvador. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 14.5%, resulting in a projected market volume of US$87.0 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.

Market development

eCommerce revenue development in the Make-up market in El Salvador

The Salvadoran Make-up eCommerce market is predicted to reach US$1.3 million by 2024 and accounts for 23.8% of the Decorative Cosmetics eCommerce market in El Salvador. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 14.4%, resulting in a projected market volume of US$2.2 million by 2028. The Make-up eCommerce market is a sub-market of the Decorative Cosmetics market. Further categories within the Decorative Cosmetics market are: Eye Cosmetics, Lipsticks, Nail Cosmetics, and Other Decorative Cosmetics.

eCommerce revenue development in the Make-up market in El Salvador

in million US$

eCommerce revenue growth in the Make-up market in El Salvador

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)80.740.715.053.232.557.017.887.5

Online share

eCommerce online share of the total Make-up market in El Salvador

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Salvadoran Make-up retail market, the online share is 26.0% and will increase by an average of 17.0% to 48.7% by 2027.

eCommerce online share of the total Make-up market in El Salvador

in %
20202021202220232024202520262027
Online share (in %)72.9%65.8%6.1%79.6%97.7%23.6%13.4%83.5%

Market definition

Definition of the Make-up market within the Care Products market

Market definition: Care Products > Personal Care > Decorative Cosmetics > Make-up The category Make-up includes the online trade of make-up (e.g. foundations, concealers, face powders, blushes, bronzers, eyebrow products). This category does not cover make-up brushes and theater make-up. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Make-up (e.g. foundations, concealers, face powders, blushes, bronzers, eyebrow products)

Out-of-scope

  • Make-up brushes
  • Theater make-up