Grocery market in Thailand

Market development

eCommerce revenue development in the Hot Drinks market in Thailand

The Thai Hot Drinks eCommerce market is predicted to reach US$160.2 million by 2024 and accounts for 24.7% of the Non-Alcoholic Beverages eCommerce market in Thailand. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 25.3%, resulting in a projected market volume of US$395.2 million by 2028. The Hot Drinks eCommerce market is a sub-market of the Non-Alcoholic Beverages market. Further categories within the Non-Alcoholic Beverages market are: Juices, Other Non-Alcoholic Beverages, and Water.

eCommerce revenue development in the Hot Drinks market in Thailand

in million US$

eCommerce revenue growth in the Hot Drinks market in Thailand

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)57.857.736.676.426.671.742.734.5

Online share

eCommerce online share of the total Hot Drinks market in Thailand

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Thai Hot Drinks retail market, the online share is 21.7% and will increase by an average of 14.4% to 37.2% by 2028.

eCommerce online share of the total Hot Drinks market in Thailand

in %
20202021202220232024202520262027
Online share (in %)39.2%71.8%66.5%49.4%81.6%93.1%0.6%72.4%

Market definition

Definition of the Hot Drinks market within the Grocery market

Market definition: Grocery > Beverages > Non-Alcoholic Beverages > Hot Drinks The category Hot Drinks includes the online trade of coffee and tea. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Coffee
  • Tea