Grocery market in Thailand

The Thai Grocery eCommerce market is predicted to reach US$2,764.8 million by 2024 and accounts for 8.7% of the total eCommerce market in Thailand. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 31.5%, resulting in a projected market volume of US$8,266.4 million by 2028. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.

Market development

eCommerce revenue development in the Ice Creams market in Thailand

The Thai Ice Creams eCommerce market is predicted to reach US$30.0 million by 2024 and accounts for 28.1% of the Frozen Food eCommerce market in Thailand. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 25.4%, resulting in a projected market volume of US$74.2 million by 2028. The Ice Creams eCommerce market is a sub-market of the Frozen Food market. Further categories within the Frozen Food market are: Frozen Pizzas, Frozen Ready Meals, Frozen Vegetables, and Other Frozen Food.

eCommerce revenue development in the Ice Creams market in Thailand

in million US$

eCommerce revenue growth in the Ice Creams market in Thailand

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)86.237.754.599.099.340.129.051.1

Online share

eCommerce online share of the total Ice Creams market in Thailand

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Thai Ice Creams retail market, the online share is 5.4% and will increase by an average of 12.4% to 8.6% by 2028.

eCommerce online share of the total Ice Creams market in Thailand

in %
20202021202220232024202520262027
Online share (in %)19.4%64.0%18.2%79.6%82.2%52.9%96.5%18.6%

Market definition

Definition of the Ice Creams market within the Grocery market

Market definition: Grocery > Food > Frozen Food > Ice Creams The category Ice Creams includes the online trade of ice creams (e.g. dairy ice creams, sorbets, frozen yogurts, ice cream bars and sandwiches). This category does not cover frozen desserts. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Ice creams (e.g. dairy ice creams, sorbets, frozen yogurts, ice cream bars and sandwiches)

Out-of-scope

  • Frozen desserts

Market comparison

The Thai Ice Creams market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %