Electronics market in Tunisia

The Tunisian Electronics eCommerce market is predicted to reach US$64.1 million by 2024 and accounts for 21.7% of the total eCommerce market in Tunisia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 11.6%, resulting in a projected market volume of US$99.4 million by 2028. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.

Market development

eCommerce revenue development in the Monitors market in Tunisia

The Tunisian Monitors eCommerce market is predicted to reach US$2.0 million by 2024 and accounts for 20.6% of the Computing eCommerce market in Tunisia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 14.7%, resulting in a projected market volume of US$3.5 million by 2028. The Monitors eCommerce market is a sub-market of the Computing market. Further categories within the Computing market are: Desktop PCs, Notebooks & Laptops, Other Computing, and Tablets.

eCommerce revenue development in the Monitors market in Tunisia

in million US$

eCommerce revenue growth in the Monitors market in Tunisia

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 53.1 76.9 21.9 53.5 75.1 70.4 15.7 88.3

Online share

eCommerce online share of the total Monitors market in Tunisia

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Tunisian Monitors retail market, the online share is 8.1% and will increase by an average of 9.3% to 11.5% by 2028.

eCommerce online share of the total Monitors market in Tunisia

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 27.5% 57.8% 26.0% 52.1% 86.4% 99.0% 66.9% 58.3%

Market definition

Definition of the Monitors market within the Electronics market

Market definition: Electronics > Consumer Electronics > Computing > Monitors The category Monitors includes the online trade of computer monitors (e.g. ultra-wide monitors, curved monitors, touchscreen monitors) and portable monitors. This category does not cover medical and healthcare monitors, projectors or monitor accessories (e.g. monitor stands and mounts). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Computer monitors (e.g. ultra-wide monitors, curved monitors, touchscreen monitors)
  • Portable monitors

Out-of-scope

  • Medical and healthcare monitors
  • Projectors
  • Monitor accessories (e.g. monitor stands and mounts)