Furniture & Appliances market in Tunisia

Name: eCommerce Market Analytics: Small Kitchen Appliances eCommerce in Tunisia
Creator: ecommerceDB

The Tunisian Furniture & Appliances eCommerce market is predicted to reach US$81.5 million by 2023 and accounts for 15.6% of the total eCommerce market in Tunisia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 15.1%, resulting in a projected market volume of US$143.1 million by 2027. Within the Furniture & Appliances market ecommerceDB considers the following two sub-markets: Furniture & Homeware and Household Appliances.

Overview
Market development

Market development

eCommerce revenue development in the Small Kitchen Appliances market in Tunisia

The Tunisian Small Kitchen Appliances eCommerce market is predicted to reach US$4.7 million by 2023 and accounts for 51.0% of the Small Appliances eCommerce market in Tunisia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 15.7%, resulting in a projected market volume of US$8.4 million by 2027. The Small Kitchen Appliances eCommerce market is a sub-market of the Small Appliances market. Further categories within the Small Appliances market are: Coffee Machines, Electric Kettles, Grills & Roasters, Hair Clippers, Hair Dryers, Irons, Microwave Ovens, Toasters, and Vacuum Cleaners.

eCommerce revenue development in the Small Kitchen Appliances market in Tunisia

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

	2020	2021	2022	2023	2024	2025	2026	2027
Revenue (in mUS$)	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0
Growth (in %)	22.7	2.7	44.4	10.8	38.5	35.7	23.3	66.8
AOV (in US$)	22.1	66.6	14.7	31.8	33.9	28.8	58.3	88.5
CVR (in %)	22.7	2.7	44.4	10.8	38.5	35.7	23.3	66.8

AOV: Average Order Value CVR: Conversion Rate

Select sub-market

Furniture & Appliances
- Furniture & Homeware
  - Bedroom Furniture
    - Beds *
    - Closets, Nightstands & Dressers *
    - Mattresses *
    - Other Bedroom Furniture *
  - Floor Covering
  - Kitchen Furniture
  - Lamps & Lighting
  - Living-Room & Dining-Room Furniture
    - Living & Dining Room
    - Other Living-Room & Dining-Room Furniture *
    - Seats & Sofas *
  - Other Furniture
  - Plastic & Other Furniture
- Household Appliances
  - Major Appliances
    - Cookers & Ovens
    - Dishwashing Machines
    - Freezers *
    - Refrigerators
    - Washing Machines
  - Other Household Appliances
  - Small Appliances
    - Coffee Machines *
    - Electric Kettles *
    - Grills & Roasters *
    - Hair Clippers *
    - Hair Dryers *
    - Irons *
    - Microwave Ovens *
    - Small Kitchen Appliances
    - Toasters *
    - Vacuum Cleaners

* Not available for the selected country