Furniture & Appliances market in Tunisia

The Tunisian Furniture & Appliances eCommerce market is predicted to reach US$81.5 million by 2023 and accounts for 15.6% of the total eCommerce market in Tunisia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 15.1%, resulting in a projected market volume of US$143.1 million by 2027. Within the Furniture & Appliances market ecommerceDB considers the following two sub-markets: Furniture & Homeware and Household Appliances.

Market development

eCommerce revenue development in the Small Kitchen Appliances market in Tunisia

The Tunisian Small Kitchen Appliances eCommerce market is predicted to reach US$4.7 million by 2023 and accounts for 51.0% of the Small Appliances eCommerce market in Tunisia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 15.7%, resulting in a projected market volume of US$8.4 million by 2027. The Small Kitchen Appliances eCommerce market is a sub-market of the Small Appliances market. Further categories within the Small Appliances market are: Coffee Machines, Electric Kettles, Grills & Roasters, Hair Clippers, Hair Dryers, Irons, Microwave Ovens, Toasters, and Vacuum Cleaners.

eCommerce revenue development in the Small Kitchen Appliances market in Tunisia

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 22.7 2.7 44.4 10.8 38.5 35.7 23.3 66.8
AOV (in US$) 22.1 66.6 14.7 31.8 33.9 28.8 58.3 88.5
CVR (in %) 22.7 2.7 44.4 10.8 38.5 35.7 23.3 66.8
AOV: Average Order Value CVR: Conversion Rate

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