Grocery market in Tanzania

Market development

eCommerce revenue development in the Beverages market in Tanzania

The Tanzanian Beverages eCommerce market is predicted to reach US$15.5 million by 2024 and accounts for 42.4% of the Grocery eCommerce market in Tanzania. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 26.3%, resulting in a projected market volume of US$39.5 million by 2028. The Beverages eCommerce market is a sub-market of the Grocery market. Further categories within the Grocery market are: Food.

eCommerce revenue development in the Beverages market in Tanzania

in million US$

eCommerce revenue growth in the Beverages market in Tanzania

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)3.428.212.176.58.040.06.592.1

Online share

eCommerce online share of the total Beverages market in Tanzania

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Tanzanian Beverages retail market, the online share is 1.0% and will decrease by an average of 0.4% to 1.0% by 2028.

eCommerce online share of the total Beverages market in Tanzania

in %
20202021202220232024202520262027
Online share (in %)24.3%53.7%34.9%95.3%12.3%60.0%77.1%41.1%

Market definition

Definition of the Beverages market within the Grocery market

Market definition: Grocery > Beverages The category Beverages covers the sale of alcoholic beverages (e.g. wines, liquors, beers) and non-alcoholic beverages (e.g. water, juices, coffee). This category does not cover restaurant or bar pick-up and nutritional drinks (e.g. meal replacement shakes, protein shakes). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Alcoholic beverages (e.g. wines, liquors, beers)
  • Non-alcoholic beverages (e.g. water, juices, coffee)

Out-of-scope

  • Restaurant or bar pick-up
  • Nutritional drinks (e.g. meal replacement shakes, protein shakes)

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