Grocery market in Tanzania
The Tanzanian Grocery eCommerce market is predicted to reach US$30.3 million by 2024 and accounts for 7.5% of the total eCommerce market in Tanzania. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 24.6%, resulting in a projected market volume of US$73.0 million by 2028. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.
Market development
eCommerce revenue development in the Fruits & Vegetables market in Tanzania
The Tanzanian Fruits & Vegetables eCommerce market is predicted to reach US$2.1 million by 2024 and accounts for 23.5% of the Fresh Food eCommerce market in Tanzania. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 27.7%, resulting in a projected market volume of US$5.5 million by 2028. The Fruits & Vegetables eCommerce market is a sub-market of the Fresh Food market. Further categories within the Fresh Food market are: Chilled Food, Dairy Goods, Meat & Fish, and Other Fresh Food.
eCommerce revenue development in the Fruits & Vegetables market in Tanzania
eCommerce revenue growth in the Fruits & Vegetables market in Tanzania
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 24.2 | 46.2 | 72.1 | 94.3 | 30.1 | 77.5 | 5.5 | 17.4 |
Market definition
Definition of the Fruits & Vegetables market within the Grocery market
Market definition: Grocery > Food > Fresh Food > Fruits & Vegetables The category Fruits & Vegetables includes the online trade of fruits (e.g. apples, bananas, cherries) and vegetables (e.g. cucumbers, paprikas, avocados, tomatoes). This category does not cover canned fruit and vegetables and frozen fruit and vegetables. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Fruits (e.g. apples, bananas, cherries)
- Vegetables (e.g. cucumbers, paprikas, avocados, tomatoes)
Out-of-scope
- Canned fruit and vegetables
- Frozen fruit and vegetables
Market comparison
The Tanzanian Fruits & Vegetables market in a global comparison
Market comparison by growth, online share, and revenue in 2023
Select sub-category
- Other Alcoholic Beverages *
- Teas & Other Hot Drinks *
- Juices *
- Other Non-Alcoholic Beverages *
- Baked Goods *
- Cereals *
- Noodles *
- Nuts & Dried Fruits *
- Chilled Food *
- Other Fresh Food *
- Frozen Pizzas *
- Frozen Ready Meals *
- Frozen Vegetables *
- Ice Creams *
- Other Frozen Food *
- Meal Kits *
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