DIY market in Tanzania

The Tanzanian DIY eCommerce market is predicted to reach US$35.7 million by 2024 and accounts for 7.4% of the total eCommerce market in Tanzania. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 13.0%, resulting in a projected market volume of US$58.1 million by 2028. Within the DIY market ECDB considers the following three sub-markets: Tools & Construction Supplies, Vehicle Parts, and Garden.

Market development

eCommerce revenue development in the Car Multimedia market in Tanzania

The Tanzanian Car Multimedia eCommerce market is predicted to reach US$0.9 million by 2024 and accounts for 11.8% of the Car Parts eCommerce market in Tanzania. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 9.1%, resulting in a projected market volume of US$1.2 million by 2028. The Car Multimedia eCommerce market is a sub-market of the Car Parts market. Further categories within the Car Parts market are: Car Tires, and Other Car Parts.

eCommerce revenue development in the Car Multimedia market in Tanzania

in million US$

eCommerce revenue growth in the Car Multimedia market in Tanzania

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 85.2 84.5 42.7 81.7 25.7 35.6 80.0 34.8

Online share

eCommerce online share of the total Car Multimedia market in Tanzania

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Tanzanian Car Multimedia retail market, the online share is 0.4% and will increase by an average of 9.0% to 0.6% by 2028.

eCommerce online share of the total Car Multimedia market in Tanzania

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 13.0% 83.7% 29.7% 96.5% 38.0% 79.3% 83.0% 11.7%

Market definition

Definition of the Car Multimedia market within the DIY market

Market definition: DIY > Vehicle Parts > Car Parts > Car Multimedia The category Car Multimedia includes the online trade of car stereos, car audio systems, car navigation systems, and more. This category does not cover car multimedia factory equipment. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Car stereos
  • Car audio systems
  • Car navigation systems
  • Car video systems
  • Bluetooth car kits
  • Car amplifiers
  • Car speakers

Out-of-scope

  • Car multimedia factory equipment