DIY market in Tanzania

The Tanzanian DIY eCommerce market is predicted to reach US$35.7 million by 2024 and accounts for 7.4% of the total eCommerce market in Tanzania. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 13.0%, resulting in a projected market volume of US$58.1 million by 2028. Within the DIY market ECDB considers the following three sub-markets: Tools & Construction Supplies, Vehicle Parts, and Garden.

Market development

eCommerce revenue development in the Tools & Construction Supplies market in Tanzania

The Tanzanian Tools & Construction Supplies eCommerce market is predicted to reach US$18.7 million by 2024 and accounts for 52.4% of the DIY eCommerce market in Tanzania. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 14.6%, resulting in a projected market volume of US$32.3 million by 2028. The Tools & Construction Supplies eCommerce market is a sub-market of the DIY market. Further categories within the DIY market are: Garden, and Vehicle Parts.

eCommerce revenue development in the Tools & Construction Supplies market in Tanzania

in million US$

eCommerce revenue growth in the Tools & Construction Supplies market in Tanzania

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 47.3 84.5 27.3 15.4 44.7 51.9 54.0 26.8

Online share

eCommerce online share of the total Tools & Construction Supplies market in Tanzania

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Tanzanian Tools & Construction Supplies retail market, the online share is 0.4% and will increase by an average of 9.0% to 0.6% by 2028.

eCommerce online share of the total Tools & Construction Supplies market in Tanzania

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 65.0% 94.6% 4.2% 85.3% 56.2% 97.7% 53.0% 0.5%

Market definition

Definition of the Tools & Construction Supplies market within the DIY market

Market definition: DIY > Tools & Construction Supplies The category Tools & Construction Supplies includes the online trade of tools (e.g. drills, hammers, saws, screwdrivers), hardware (e.g. nails, screws, bolts, nuts), bath/sanitary supplies (e.g. sinks, faucets, bath tubs), and more. This category does not cover stationery, crafts and art supplies and construction services. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Tools (e.g. drills, hammers, saws, screwdrivers)
  • Hardware (e.g. nails, screws, bolts, nuts)
  • Bath/sanitary supplies (e.g. sinks, faucets, bath tubs)
  • Construction supplies (e.g. lumber, plywood, bricks, doors and windows, plumbing supplies, paints, coatings, floorings)
  • House protection

Out-of-scope

  • Stationery, crafts and art supplies
  • Construction services