Food & Personal Care market in Vietnam
The Vietnamese Food & Personal Care eCommerce market is predicted to reach US$2,871.5 million by 2023 and accounts for 21.5% of the total eCommerce market in Vietnam. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 16.4%, resulting in a projected market volume of US$5,270.9 million by 2027. Within the Food & Personal Care market ecommerceDB considers the following two sub-markets: Food & Beverages and Personal Care.
Market development
eCommerce revenue development in the Fragrances market in Vietnam
The Vietnamese Fragrances eCommerce market is predicted to reach US$4.0 million by 2023 and accounts for 2.3% of the Beauty Care eCommerce market in Vietnam. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 13.2%, resulting in a projected market volume of US$6.6 million by 2027. The Fragrances eCommerce market is a sub-market of the Beauty Care market. Further categories within the Beauty Care market are: Cosmetics, and Other Beauty Care.
eCommerce revenue development in the Fragrances market in Vietnam
Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war
Source: Statista Market Insights, ecommerceDB
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
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Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 22.7 | 2.7 | 44.4 | 10.8 | 38.5 | 35.7 | 23.3 | 66.8 |
AOV (in US$) | 22.1 | 66.6 | 14.7 | 31.8 | 33.9 | 28.8 | 58.3 | 88.5 |
CVR (in %) | 22.7 | 2.7 | 44.4 | 10.8 | 38.5 | 35.7 | 23.3 | 66.8 |
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- Other Alcoholic Drinks *
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- Cocoa *
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- Other Non-Alcoholic Drinks *
- Other Beverages *
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- Other Confectionery & Snacks *
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- Soups *
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- Cheese *
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- Nuts *
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- Butter *
- Margarine *
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- Spices & Culinary Herbs *
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- Other Spreads & Sweeteners *
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- Hand Sanitizer *
- Incontinence *
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- Wet Toilet Paper *
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* Not available for the selected country