Food & Personal Care market in Vietnam
The Vietnamese Food & Personal Care eCommerce market is predicted to reach US$2,871.5 million by 2023 and accounts for 21.5% of the total eCommerce market in Vietnam. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 16.4%, resulting in a projected market volume of US$5,270.9 million by 2027. Within the Food & Personal Care market ecommerceDB considers the following two sub-markets: Food & Beverages and Personal Care.
Market development
eCommerce revenue development in the Hair Care market in Vietnam
The Vietnamese Hair Care eCommerce market is predicted to reach US$46.9 million by 2023 and accounts for 3.5% of the Personal Care eCommerce market in Vietnam. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 11.3%, resulting in a projected market volume of US$71.9 million by 2027. The Hair Care eCommerce market is a sub-market of the Personal Care market. Further categories within the Personal Care market are: Beauty Care, Body Care, Eye Care, Health Care, Household Care, Oral Care, Other Personal Care, and Skin Care.
eCommerce revenue development in the Hair Care market in Vietnam
Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war
Source: Statista Market Insights, ecommerceDB
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
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Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 80.9 | 87.3 | 32.0 | 32.4 | 73.6 | 37.7 | 0.1 | 75.1 |
AOV (in US$) | 71.5 | 30.2 | 45.2 | 66.8 | 82.9 | 13.8 | 23.1 | 31.7 |
CVR (in %) | 80.9 | 87.3 | 32.0 | 32.4 | 73.6 | 37.7 | 0.1 | 75.1 |
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- Other Alcoholic Drinks *
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- Cocoa *
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- Other Non-Alcoholic Drinks *
- Other Beverages *
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- Other Confectionery & Snacks *
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- Soups *
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- Cheese *
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- Nuts *
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- Butter *
- Margarine *
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- Spices & Culinary Herbs *
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- Other Spreads & Sweeteners *
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- Hand Sanitizer *
- Incontinence *
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- Wet Toilet Paper *
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* Not available for the selected country