Food & Personal Care market in Vietnam

Name: eCommerce Market Analytics: Household Cleaners eCommerce in Vietnam
Creator: ecommerceDB

The Vietnamese Food & Personal Care eCommerce market is predicted to reach US$2,871.5 million by 2023 and accounts for 21.5% of the total eCommerce market in Vietnam. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 16.4%, resulting in a projected market volume of US$5,270.9 million by 2027. Within the Food & Personal Care market ecommerceDB considers the following two sub-markets: Food & Beverages and Personal Care.

Overview
Market development

Market development

eCommerce revenue development in the Household Cleaners market in Vietnam

The Vietnamese Household Cleaners eCommerce market is predicted to reach US$31.0 million by 2023 and accounts for 9.1% of the Household Care eCommerce market in Vietnam. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 17.0%, resulting in a projected market volume of US$58.1 million by 2027. The Household Cleaners eCommerce market is a sub-market of the Household Care market. Further categories within the Household Care market are: Dishwashing Detergents, Household Paper, Laundry Care, Other Household Care, Paper Tissues, Polishes, Room Scents & Insecticides, and Toilet Paper.

eCommerce revenue development in the Household Cleaners market in Vietnam

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

	2020	2021	2022	2023	2024	2025	2026	2027
Revenue (in mUS$)	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0
Growth (in %)	47.8	21.2	99.6	23.6	76.4	34.7	4.4	99.4
AOV (in US$)	17.3	97.7	23.9	46.1	44.5	86.1	52.8	48.4
CVR (in %)	47.8	21.2	99.6	23.6	76.4	34.7	4.4	99.4

AOV: Average Order Value CVR: Conversion Rate

Select sub-market

Food & Personal Care
- Food & Beverages
  - Beverages
    - Alcoholic Drinks
      - Beer
      - Cider, Perry & Rice Wine
      - Other Alcoholic Drinks *
      - Spirits
      - Wine
    - Hot Drinks
      - Cocoa *
      - Coffee
      - Tea
    - Non-Alcoholic Drinks
      - Bottled Water
      - Juices
      - Other Non-Alcoholic Drinks *
      - Soft Drinks
    - Other Beverages *
  - Food
    - Bread & Cereal Products
    - Confectionery & Snacks
      - Confectionery
      - Other Confectionery & Snacks *
      - Snack Food
    - Convenience Food
      - Ready-to-Eat Meals
      - Soups *
    - Dairy Products & Eggs
      - Cheese *
      - Eggs
      - Milk
      - Other Dairy Products & Eggs
      - Yogurt
    - Fish & Seafood
    - Fruits & Nuts
      - Fresh Fruits
      - Nuts *
      - Processed & Frozen Fruits
    - Meat
      - Fresh Meat
      - Processed Meat
    - Oils & Fats
      - Butter *
      - Edible Oils
      - Margarine *
      - Other Oils & Fats
    - Sauces & Spices
      - Spices & Culinary Herbs *
      - Tomato Ketchup
    - Spreads & Sweeteners
      - Other Spreads & Sweeteners *
      - Spreads
      - Sweeteners
    - Vegetables
      - Fresh Vegetables
      - Processed & Frozen Vegetables
- Personal Care
  - Beauty Care
  - Body Care
  - Eye Care
    - Contact Lenses
    - Spectacle Lenses
  - Hair Care
  - Health Care
    - Analgesics
    - Cold & Cough Remedies
    - Digestives & Intestinal Remedies
    - Hand Sanitizer *
    - Incontinence *
    - Other Health Care
    - Skin Treatment
    - Vitamins & Minerals
  - Household Care
    - Dishwashing Detergents
    - Household Cleaners
    - Household Paper
    - Laundry Care
    - Other Household Care
    - Paper Tissues
    - Polishes, Room Scents & Insecticides
    - Toilet Paper
      - Standard Toilet Paper
      - Wet Toilet Paper *
  - Oral Care
  - Other Personal Care
  - Skin Care

* Not available for the selected country