Food & Personal Care market in Vietnam

The Vietnamese Food & Personal Care eCommerce market is predicted to reach US$2,871.5 million by 2023 and accounts for 21.5% of the total eCommerce market in Vietnam. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 16.4%, resulting in a projected market volume of US$5,270.9 million by 2027. Within the Food & Personal Care market ecommerceDB considers the following two sub-markets: Food & Beverages and Personal Care.

Market development

eCommerce revenue development in the Standard Toilet Paper market in Vietnam

The Vietnamese Standard Toilet Paper eCommerce market is predicted to reach US$23.4 million by 2023 and accounts for 92.8% of the Toilet Paper eCommerce market in Vietnam. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 24.2%, resulting in a projected market volume of US$55.9 million by 2027. The Standard Toilet Paper eCommerce market is a sub-market of the Toilet Paper market. Further categories within the Toilet Paper market are: Wet Toilet Paper.

eCommerce revenue development in the Standard Toilet Paper market in Vietnam

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 6.2 30.4 68.9 89.0 24.0 68.5 85.0 58.6
AOV (in US$) 45.1 49.4 12.3 94.8 79.5 79.2 1.4 22.5
CVR (in %) 6.2 30.4 68.9 89.0 24.0 68.5 85.0 58.6
AOV: Average Order Value CVR: Conversion Rate

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