Fashion market in South Africa

The South African Fashion eCommerce market is predicted to reach US$1,138.0 million by 2023 and accounts for 15.8% of the total eCommerce market in South Africa. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 14.5%, resulting in a projected market volume of US$1,954.8 million by 2027. Within the Fashion market ecommerceDB considers the following three sub-markets: Apparel, Bags & Accessories, and Footwear.

Market development

eCommerce revenue development in the Night & Underwear (women) market in South Africa

The South African Night & Underwear (women) eCommerce market is predicted to reach US$36.5 million by 2023 and accounts for 12.1% of the Women's Apparel eCommerce market in South Africa. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 16.0%, resulting in a projected market volume of US$66.0 million by 2027. The Night & Underwear (women) eCommerce market is a sub-market of the Women's Apparel market. Further categories within the Women's Apparel market are: Blazers (women), Coats & Jackets (women), Dresses & Skirts (women), Jerseys, Sweatshirts & Pullovers (women), Shirts & Blouses (women), Socks (women), Suits & Ensembles (women), T-Shirts (women), Tights & Leggings (women), and Trousers (women).

eCommerce revenue development in the Night & Underwear (women) market in South Africa

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 80.9 87.3 32.0 32.4 73.6 37.7 0.1 75.1
AOV (in US$) 71.5 30.2 45.2 66.8 82.9 13.8 23.1 31.7
CVR (in %) 80.9 87.3 32.0 32.4 73.6 37.7 0.1 75.1
AOV: Average Order Value CVR: Conversion Rate