Fashion market in South Africa
The South African Fashion eCommerce market is predicted to reach US$961.2 million by 2024 and accounts for 20.7% of the total eCommerce market in South Africa. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 17.5%, resulting in a projected market volume of US$1,833.9 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.
Market development
eCommerce revenue development in the Sandals market in South Africa
The South African Sandals eCommerce market is predicted to reach US$55.4 million by 2024 and accounts for 23.4% of the Footwear eCommerce market in South Africa. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 18.2%, resulting in a projected market volume of US$108.0 million by 2028. The Sandals eCommerce market is a sub-market of the Footwear market. Further categories within the Footwear market are: Active Footwear, Boots, Flat Shoes, High Heels & Pumps, and Other Footwear.
eCommerce revenue development in the Sandals market in South Africa
eCommerce revenue growth in the Sandals market in South Africa
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 18.9 | 49.3 | 39.9 | 19.8 | 54.7 | 48.9 | 24.2 | 70.3 |
Market definition
Definition of the Sandals market within the Fashion market
Market definition: Fashion > Footwear > Sandals The category Sandals includes the online trade of sandals (e.g. slide sandals, slingback sandals, t-strap sandals), flipflops and espadrilles. This category does not cover house slippers. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Sandals (e.g. slide sandals, slingback sandals, t-strap sandals)
- Flipflops
- Espadrilles
Out-of-scope
- House slippers
Market comparison
The South African Sandals market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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