Fashion market in South Africa
The South African Fashion eCommerce market is predicted to reach US$780.6 million by 2024 and accounts for 20.7% of the total eCommerce market in South Africa. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 7.2%, resulting in a projected market volume of US$1,030.3 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.
Market development
eCommerce revenue development in the Scarves & Shawls market in South Africa
The South African Scarves & Shawls eCommerce market is predicted to reach US$1.3 million by 2024 and accounts for 4.4% of the Fashion Accessories eCommerce market in South Africa. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 10.4%, resulting in a projected market volume of US$2.0 million by 2028. The Scarves & Shawls eCommerce market is a sub-market of the Fashion Accessories market. Further categories within the Fashion Accessories market are: Belts, Headwear, Other Accessories, Sunglasses, and Wallets & Purses.
eCommerce revenue development in the Scarves & Shawls market in South Africa
eCommerce revenue growth in the Scarves & Shawls market in South Africa
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 10.2 | 94.1 | 41.7 | 69.9 | 79.5 | 23.5 | 93.4 | 13.5 |
Market definition
Definition of the Scarves & Shawls market within the Fashion market
Market definition: Fashion > Bags & Accessories > Fashion Accessories > Scarves & Shawls The category Scarves & Shawls includes the online trade of scarves (e.g. silk scarves, wool scarves, cotton scarves) and shawls (e.g. fur shawls, chiffon shawls). This category does not cover head bands. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Scarves (e.g. silk scarves, wool scarves, cotton scarves)
- Shawls (e.g. fur shawls, chiffon shawls)
Out-of-scope
- Head bands
Market comparison
The South African Scarves & Shawls market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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