Fashion market in South Africa
The South African Fashion eCommerce market is predicted to reach US$1,138.0 million by 2023 and accounts for 15.8% of the total eCommerce market in South Africa. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 14.5%, resulting in a projected market volume of US$1,954.8 million by 2027. Within the Fashion market ecommerceDB considers the following three sub-markets: Apparel, Bags & Accessories, and Footwear.
Market development
eCommerce revenue development in the Sneakers market in South Africa
The South African Sneakers eCommerce market is predicted to reach US$16.9 million by 2023 and accounts for 20.4% of the Footwear eCommerce market in South Africa. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 1.0%, resulting in a projected market volume of US$17.5 million by 2027. The Sneakers eCommerce market is a sub-market of the Footwear market. Further categories within the Footwear market are: Leather Footwear, Luxury Footwear, Other Footwear, and Textile & Other Footwear.
eCommerce revenue development in the Sneakers market in South Africa
Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war
Source: Statista Market Insights, ecommerceDB
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 6.2 | 30.4 | 68.9 | 89.0 | 24.0 | 68.5 | 85.0 | 58.6 |
| AOV (in US$) | 45.1 | 49.4 | 12.3 | 94.8 | 79.5 | 79.2 | 1.4 | 22.5 |
| CVR (in %) | 6.2 | 30.4 | 68.9 | 89.0 | 24.0 | 68.5 | 85.0 | 58.6 |
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