Fashion market in South Africa

The South African Fashion eCommerce market is predicted to reach US$1,138.0 million by 2023 and accounts for 15.8% of the total eCommerce market in South Africa. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 14.5%, resulting in a projected market volume of US$1,954.8 million by 2027. Within the Fashion market ecommerceDB considers the following three sub-markets: Apparel, Bags & Accessories, and Footwear.

Market development

eCommerce revenue development in the Sneakers market in South Africa

The South African Sneakers eCommerce market is predicted to reach US$16.9 million by 2023 and accounts for 20.4% of the Footwear eCommerce market in South Africa. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 1.0%, resulting in a projected market volume of US$17.5 million by 2027. The Sneakers eCommerce market is a sub-market of the Footwear market. Further categories within the Footwear market are: Leather Footwear, Luxury Footwear, Other Footwear, and Textile & Other Footwear.

eCommerce revenue development in the Sneakers market in South Africa

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 6.2 30.4 68.9 89.0 24.0 68.5 85.0 58.6
AOV (in US$) 45.1 49.4 12.3 94.8 79.5 79.2 1.4 22.5
CVR (in %) 6.2 30.4 68.9 89.0 24.0 68.5 85.0 58.6
AOV: Average Order Value CVR: Conversion Rate