Marketplace ranking

Top eCommerce marketplaces in Germany

Amazon is the marketplace with the highest GMV in the German eCommerce market with US$55,995.1 million generated in this market in 2023. Amazon is followed by eBay and Otto with a generated GMV of US$10,006.0 million and US$7,029.2 million in the selected market. In general, GMV (Gross Merchandise Value) includes first- and third-party sales, including taxes, shipping fees, or additional charges, before taking into account deductions such as discounts or returns. The top marketplace ranking for the German eCommerce market is based on the top marketplace brands according to GMV in this market in the year 2023. By using the filters provided below, the list of marketplace brands can be narrowed down according to different types of research questions.

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Search results

CompareRank Marketplace Filtered GMV / share
Global GMV
Growth
Main country / share Main category / share
1
(1)
Favicon amazon-14
Amazon
Amazon.com, Inc.
US$55,995.1m
7.7%
US$728,782.0m9.1%United States
50.1%
Hobby & Leisure
37.1%
2
(10)
Favicon ebay-77
eBay
eBay, Inc.
US$10,006.0m
14.0%
US$71,262.8m-1.5%United States
42.2%
Hobby & Leisure
26.0%
3
(37)
Favicon otto-192
Otto
Otto GmbH
US$7,029.2m
92.2%
US$7,627.0m4.7%Germany
92.2%
Fashion
33.0%

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