Marketplace ranking

Top eCommerce marketplaces in the Japanese Care Products market

Amazon is the marketplace with the highest GMV in the Japanese Care Products market with US$4,013.4 million generated in this market in 2023. Amazon is followed by Rakuten and Mercari with a generated GMV of US$2,765.5 million and US$531.1 million in the selected market. In general, GMV (Gross Merchandise Value) includes first- and third-party sales, including taxes, shipping fees, or additional charges, before taking into account deductions such as discounts or returns. The top marketplace ranking for the Japanese Care Products market is based on the top marketplace brands according to GMV in this market in the year 2023. By using the filters provided below, the list of marketplace brands can be narrowed down according to different types of research questions.

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CompareRank Marketplace Filtered GMV / share
Global GMV
Growth
Main country / share Main category / share
1
(1)
Favicon amazon-14
Amazon
Amazon.com, Inc.
US$4,013.4m
0.6%
US$728,782.0m9.1%United States
50.1%
Hobby & Leisure
37.1%
2
(15)
Favicon rakuten-215
Rakuten
Rakuten Group, Inc.
US$2,765.5m
9.6%
US$28,808.3m-2.6%Japan
97.2%
Fashion
36.3%
3
(34)
Favicon mercari-169
Mercari
Mercari, Inc.
US$531.1m
6.3%
US$8,497.1m0.0%Japan
69.5%
Fashion
36.0%

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