Top 10 online DIY & home improvement stores is the leading online DIY & home improvement specialist store in 2020, with net sales of US$916m

Online stores that sell DIY and home improvement products were among those who experienced the greatest surge in sales due to the corona pandemic. Especially in the first phase of COVID-19 outbreaks, lockdowns were harsh, and people were intimidated by the virus and took the recommendations to stay inside very seriously. People spent significantly more time at home than before, and many took the chance to renovate and redecorate their homes. DIY supplies for home and garden were increasingly bought online during these times. Many customers turned to the big generalists like Amazon or Walmart to look out for their home improvement gear. On, for example, the product category Toys, Hobby & DIY made up 22.1% of total net sales in 2020. But there are also innumerous online stores that specialize in DIY and home improvement products. offers exclusive information on those specialists. You are interested in the biggest players in the field? These were the top ten specialist1 stores in the DIY and home improvement product group in 2020:

All of the top ten biggest DIY and home improvement specialists by net sales experienced solid double-digit growth in 2020. Leading grew by 21% year-on-year and reached a net sales total of US$916 million. The UK-based store that specializes in tools and hardware is clearly ahead of the game in the ranking, with more than twice as high a net sales amount as second-placed The U.S. online retailer of discount tools and equipment generated 2020 net sales of US$454 million. In terms of growth, is not among the frontrunners. Net sales increased by 17% between 2019 and 2020. Third-placed grew a lot stronger, namely by 39% – and with total net sales of US$409 million, it is not very far from rank 2. The 2020 growth champion in the DIY and home improvement specialists ranking is Australian in 7th place. The home URL of the Australian hardware chain grew by 51% year-on-year in 2020 and reached total net sales of US$261 million.

This was relevant information to you? You might also want to check out some of the other specialist rankings on In the database, you cannot only filter online stores by region or product category, you can make your search even more specific. By choosing the “specialists” filter, you can exclude all stores that sell products from other product groups than the one you are interested in by choosing the “specialists” filter. With the filter applied, only stores that exclusively sell products from the chosen product group will be shown in the data tool.

1: The specialists rankings only include online stores that exclusively sell products from the chosen specialist field. Generalists (e.g. Amazon) and online stores that have products from different categories on offer are excluded from the rankings.

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March 2021