eCommerce market in Czechia

Czechia is the 35th largest market for eCommerce with a predicted revenue of US$7,932.3 million by 2024, placing it ahead of Norway. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 8.3%, resulting in a projected market volume of US$10,912.6 million by 2028. With an expected increase of 10.6% in 2024, the Czech eCommerce market contributed to the worldwide growth rate of 7.4% in 2024. Like in Czechia, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Czech eCommerce market. Hobby & Leisure is the largest market and accounts for 26.5% of the Czech eCommerce revenue. It is followed by Electronics with 21.1%, Fashion with 17.6%, Furniture & Homeware with 11.8%, DIY with 9.0%, Care Products with 8.3%, and Grocery with the remaining 5.7%.

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Czech retail market, the online share is 11.2% and will increase by an average of 3.4% to 12.8% by 2028.

The biggest player in the Czech eCommerce market is alza.cz. The store had a revenue of US$1,192.4 million in 2023. Store rankings include every store that generates revenue in Czechia. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Czechia was considered.

The Czech eCommerce market in 2023 in terms of offered payment methods is fragmented and dominated by a few providers with Cash on delivery (Cash on delivery) covering the largest share with 82.4% of all online stores checked. Other offered payment methods in the Czech eCommerce market in 2023 are VISA (Cards) with 78.6%, Mastercard (Cards) with 78.6%, and Bank transfer/cash in advance (Bank transfer) with 76.5%. With 24.3% In store/POS (Cash on delivery) has already a significantly smaller coverage compared to Cash on delivery (Cash on delivery).

Despite Česká pošta's dominant position with 58.4% of online stores opting for its services, the Czech eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including PPL, DPD, GLS, and Zásilkovna, hold smaller but significant shares, contributing to a dynamic and fragmented market.