e-Commerce Market Analysis

The eCommerce market in Greece

In Greece is the 45th largest market for eCommerce with a revenue of US$2 billion in 2019, placing it ahead of Pakistan and behind Iraq.

With an increase of 17%, the Greek eCommerce market contributed to the worldwide growth rate of 17% in 2019. Revenues for eCommerce continue to increase. New markets are emerging, and existing markets also have the potential for further development. Global growth will continue over the next few years. This will be propelled by East and Southeast Asia, with their expanding middle class and lagging offline shopping infrastructure.

The eCommerce market includes online sales of physical goods to a private end user (B2C). Included in this definition are purchases via computer as well as mobile purchases via smartphones and tablets. Excluded from the definition of ecommerceDB are the following: digitally distributed services (e.g., travel tickets), online stores dedicated to digital media downloads or streams, online stores dedicated to B2B markets, and sales between private individuals (C2C) within the eCommerce market.

The eCommerce market in Greece

Top online stores

The biggest player in the Greek eCommerce Market is e-shop.gr. The store had a revenue of US$109 million in 2019. It is followed by plaisio.gr with US$79 million revenue and zara.com with US$54 million revenue. Altogether, the top three stores account for 10% of online revenue in in Greece.

Store rankings are based on every store that generates revenue in in Greece. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in in Greece was considered.

One of the fastest-growing stores in the Greek market is jysk.gr. The store achieved sales of about US$4.9 million in 2019. Its revenue growth amounted to 54% in the previous year.

Top online The eCommerce market stores in Greece by eCommerce net sales 2020 in million US$ The table shows the stores that generate the highest revenue in the Greek market. For this evaluation, only revenue created in in Greece was considered. Basis are all shops on eCommerceDB that operate in in Greece.

# Store
1. e-shop.gr US$131m
2. plaisio.gr US$94m
3. kotsovolos.gr US$73m
4. zara.com US$71m
5. praktiker.gr US$45m
The eCommerce market in Greece

Market size and growth rate

Revenue in 2020
CAGR 2020-2024

Digital Market Outlook by Statista

The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.
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Market expansion in in Greece is expected to continue over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate (CAGR 19-23) for the next four years will be 15%. Compared to the year-over-year growth of 17%, this decrease suggests a moderately flooded market. Another indicator of market saturation is the online penetration of 47% in in Greece; in other words, 47% of the Greek population have bought at least one product online in 2019.

Five categories are considered by ecommerceDB. Fashion is the largest segment in in Greece and accounts for 34% of the eCommerce revenue in in Greece. This is followed by Electronics & Media with 25%, Food & Personal Care with 17%, Toys, Hobby & DIY with 16% and Furniture & Appliances with the remaining 9%.

The eCommerce market in Greece

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