The biggest player in the Greek eCommerce Market is e-shop.gr. The store had a revenue of US$109 million in 2019. It is followed by public.gr with US$96 million revenue and plaisio.gr with US$79 million revenue. Altogether, the top three stores account for 10% of online revenue in Greece.
Store rankings are based on every store that generates revenue in Greece. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Greece was considered.
One of the fastest-growing stores in the Greek market is jysk.gr. The store achieved sales of about US$10.9 million in 2019. Its revenue growth amounted to 150% in the previous year.
Digital Market Outlook by Statista
The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.
Market expansion in Greece is expected to continue over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate (CAGR 19-23) for the next four years will be 12%. Compared to the year-over-year growth of 16%, this decrease suggests a moderately flooded market. Another indicator of market saturation is the online penetration of 69% in Greece; in other words, 69% of the Greek population have bought at least one product online in 2019.
Five categories are considered by ecommerceDB. Electronics & Media is the largest segment in Greece and accounts for 40% of the eCommerce revenue in Greece. This is followed by Toys, Hobby & DIY with 22%, Fashion with 16%, Furniture & Appliances with 16% and Food & Personal Care with the remaining 5%.