Electronics market in Greece
The Greek Electronics eCommerce market is predicted to reach US$1,974.9 million by 2024 and accounts for 21.0% of the total eCommerce market in Greece. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 7.4%, resulting in a projected market volume of US$2,625.0 million by 2028. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.
Monthly revenues
Monthly eCommerce revenues in the Greek Electronics market
The monthly eCommerce revenue of the Greek Electronics market was US$237 million in November 2024. This refers to a growth of 44.8% compared to October 2024. Within the last 12 months, the monthly revenue share was the highest in November 2024 with 12.0% of the total 2024 revenue of the Greek Electronics market and the lowest in May 2024 with 6.8% of the total 2024 revenue.
Revenue Last Month
US$237.2m
The eCommerce revenue grew by 44.8% from October 2024 to November 2024.
Monthly revenue shares in the last 12 months
| 0-2024 | 1-2024 | 2-2024 | 3-2024 | 4-2024 | 5-2024 | 6-2024 | 7-2024 | 8-2024 | 9-2024 | 10-2024 | 11-2024 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Monthly revenue share (in %) | 12.1 | 50.9 | 5.4 | 11.4 | 63.6 | 58.6 | 98.0 | 58.1 | 58.1 | 57.2 | 50.0 | 69.7 |
Market development
eCommerce revenue development in the Electronics market in Greece
The Greek Electronics eCommerce market is predicted to reach US$1,974.9 million by 2024 and accounts for 21.0% of the total eCommerce market in Greece. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 7.4%, resulting in a projected market volume of US$2,625.0 million by 2028. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.
eCommerce revenue development in the Electronics market in Greece
eCommerce revenue growth in the Electronics market in Greece
Net eCommerce revenue split by sub-category
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 92.6 | 28.8 | 76.4 | 85.6 | 33.3 | 83.2 | 45.8 | 49.5 |
Top stores
Top five Electronics online stores in Greece by net sales 2023
With sales in the Greek Electronics market, public.gr generated a revenue of US$50.2 million in 2023, which means it is the leading online store in this market. The Electronics ranking of Greece is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the Electronics market in Greece in 2023
| Filtered revenue / share eCommerce net sales refer to the year 2023 | Global revenue eCommerce net sales refer to the year 2023 | Growth eCommerce net sales growth refers to 2023/2022 | |
|---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
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Payment Methods
Top 5 offered payment methods in the Greek Electronics market
With 96.7% share Cash on delivery is the most commonly offered payment method of all online stores in the Greek Electronics eCommerce market in 2023. Unlike Cash on delivery which is of type Cash on delivery VISA, Mastercard, and American Express with shares of 93.3%, 93.3%, and 38.3% are of type Cards.
Top 5 offered payment methods in the Greek Electronics market
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Shop Software Solutions
Top 5 used shop software solutions in the Greek Electronics market
In the Greek Electronics eCommerce market, there is intense competition among various shop software solutions, leading to a highly fragmented landscape in 2023. None of the major shop software solution, including WooCommerce, OpenCart, and Magento, have been able to secure a market share exceeding 14.6%, suggesting a diversified market with numerous players holding smaller stakes.
Top 5 used shop software solutions in the Greek Electronics market
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Market definition
Definition of the Electronics market
Market definition: Electronics The category Electronics covers the sale of consumer electronics (e.g. computers, smartphones, TVs, headphones, game consoles) and appliances (e.g. refrigerators, washing machines, vacuum cleaners, coffee machines, hair dryers, electric toothbrushes) via digital channels. Online stores dedicated to the sale of mobile contracts and tariffs, set-up and installation services or software are not considered. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Consumer Electronics (e.g. computers, smartphones, TVs, headphones, game consoles)
- Appliances (e.g. refrigerators, washing machines, vacuum cleaners, coffee machines, hair dryers, electric toothbrushes)
Out-of-scope
- Mobile contracts and tariffs
- Set-up and installation services
- Software
- Car electronics (e.g. navigation systems, car entertainment systems, dashcams)
- Power tools
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