Electronics market in Greece
The Greek Electronics eCommerce market is predicted to reach US$1,985.7 million by 2023 and accounts for 21.4% of the total eCommerce market in Greece. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 3.6%, resulting in a projected market volume of US$2,291.4 million by 2027. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.
Market development
eCommerce revenue development in the Other Personal Care Appliances market in Greece
The Greek Other Personal Care Appliances eCommerce market is predicted to reach US$13.0 million by 2023 and accounts for 21.0% of the Personal Care Appliances eCommerce market in Greece. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 2.1%, resulting in a projected market volume of US$14.1 million by 2027. The Other Personal Care Appliances eCommerce market is a sub-market of the Personal Care Appliances market. Further categories within the Personal Care Appliances market are: Electric Toothbrushes, Hair Dryers, and Shavers.
eCommerce revenue development in the Other Personal Care Appliances market in Greece
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Other Personal Care Appliances market in Greece
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 50.4 | 17.9 | 90.3 | 0.9 | 87.6 | 27.3 | 8.2 | 3.2 |
| AOV (in US$) | 70.0 | 17.4 | 18.2 | 23.9 | 44.8 | 84.9 | 67.8 | 84.9 |
| CVR (in %) | 50.4 | 17.9 | 90.3 | 0.9 | 87.6 | 27.3 | 8.2 | 3.2 |
Market definition
Definition of the Other Personal Care Appliances market within the Electronics market
Market definition: Electronics > Electrical Appliances > Personal Care Appliances > Other Personal Care Appliances The category Other Personal Care Appliances includes the online trade of epilators and hair removal devices, nasal showers, facial cleansing devices, and more. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Epilators and hair removal devices
- Nasal showers
- Facial cleansing devices
- Electric nail files and buffers
- Trimmers
- Bathroom scales
- Electric massagers
Select sub-category