Electronics market in Greece

The Greek Electronics eCommerce market is predicted to reach US$2,043.4 million by 2024 and accounts for 20.5% of the total eCommerce market in Greece. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 6.7%, resulting in a projected market volume of US$2,650.1 million by 2028. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.

Market development

eCommerce revenue development in the Tablets market in Greece

The Greek Tablets eCommerce market is predicted to reach US$59.1 million by 2024 and accounts for 19.1% of the Computing eCommerce market in Greece. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 5.6%, resulting in a projected market volume of US$73.4 million by 2028. The Tablets eCommerce market is a sub-market of the Computing market. Further categories within the Computing market are: Desktop PCs, Monitors, Notebooks & Laptops, and Other Computing.

eCommerce revenue development in the Tablets market in Greece

in million US$

eCommerce revenue growth in the Tablets market in Greece

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)8.831.146.921.3100.080.622.272.5

Online share

eCommerce online share of the total Tablets market in Greece

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Greek Tablets retail market, the online share is 43.1% and will decrease by an average of 9.7% to 28.6% by 2027.

eCommerce online share of the total Tablets market in Greece

in %
20202021202220232024202520262027
Online share (in %)92.5%88.1%45.9%76.1%76.9%44.5%69.6%74.6%

Market definition

Definition of the Tablets market within the Electronics market

Market definition: Electronics > Consumer Electronics > Computing > Tablets The category Tablets includes the online trade of tablets (e.g. ipad, samsung galaxy tab, lg optimus pad), kids' tablets, gaming tablets, and more. This category does not cover 2-in-1 convertible tablets and tablet accessories (e.g. cases, screen protectors, stylus pens, keyboards, chargers, docking stations). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Tablets (e.g. iPad, Samsung Galaxy Tab, LG Optimus Pad)
  • Kids' tablets
  • Gaming tablets
  • eBook readers

Out-of-scope

  • 2-in-1 convertible tablets
  • Tablet accessories (e.g. cases, screen protectors, stylus pens, keyboards, chargers, docking stations)