Electronics market in Greece

Market development

eCommerce revenue development in the Consumer Electronics market in Greece

The Greek Consumer Electronics eCommerce market is predicted to reach US$1,329.3 million by 2024 and accounts for 65.1% of the Electronics eCommerce market in Greece. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 5.9%, resulting in a projected market volume of US$1,670.1 million by 2028. The Consumer Electronics eCommerce market is a sub-market of the Electronics market. Further categories within the Electronics market are: Electrical Appliances.

eCommerce revenue development in the Consumer Electronics market in Greece

in million US$

eCommerce revenue growth in the Consumer Electronics market in Greece

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)30.416.278.686.618.345.284.924.8

Online share

eCommerce online share of the total Consumer Electronics market in Greece

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Greek Consumer Electronics retail market, the online share is 11.6% and will increase by an average of 27.3% to 30.5% by 2027.

eCommerce online share of the total Consumer Electronics market in Greece

in %
20202021202220232024202520262027
Online share (in %)71.0%34.4%92.3%90.1%39.3%3.9%13.1%76.2%

Top stores

Top five Consumer Electronics online stores in Greece by net sales 2023

With sales in the Greek Consumer Electronics market, germanos.gr generated a revenue of US$35.0 million in 2023, which means it is the leading online store in this market. The Consumer Electronics ranking of Greece is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

eCommerce net sales generated in the Consumer Electronics market in Greece in 2023

in million US$
Filtered revenue / share
Global revenue
Growth
US$900.0m
20.7%
US$8,300.0m8.3%
US$550.0m
12.0%
US$4,600.0m12.4%
US$470.0m
3.9%
US$1,190.0m33.6%
US$430.0m
20.6%
US$2,122.0m18.0%
US$370.0m
20.7%
US$1,814.0m12.6%

Market definition

Definition of the Consumer Electronics market within the Electronics market

Market definition: Electronics > Consumer Electronics The category Consumer Electronics includes the online trade of computers, TVs, smartphones, and more. Online stores dedicated to the sale of household appliances, personal care appliances or mobile contracts and tariffs are not considered. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Computers
  • TVs
  • Smartphones
  • Cameras
  • Headphones
  • Loudspeakers
  • Printers
  • Scanners
  • Game Consoles
  • Wearables

Out-of-scope

  • Household appliances
  • Personal care appliances
  • Mobile contracts and tariffs
  • Set-up and installation services
  • Software