e-Commerce Market Analysis

The eCommerce market in India

In India is the eighth largest market for eCommerce with a revenue of US$32 billion in 2019, placing it ahead of Canada and behind France.

With an increase of 28%, the Indian eCommerce market contributed to the worldwide growth rate of 13% in 2019. Revenues for eCommerce continue to increase. New markets are emerging, and existing markets also have the potential for further development. Global growth will continue over the next few years. This will be propelled by East and Southeast Asia, with their expanding middle class and lagging offline shopping infrastructure.

The eCommerce market includes online sales of physical goods to a private end user (B2C). Included in this definition are purchases via computer as well as mobile purchases via smartphones and tablets. Excluded from the definition of ecommerceDB are the following: digitally distributed services (e.g., travel tickets), online stores dedicated to digital media downloads or streams, online stores dedicated to B2B markets, and sales between private individuals (C2C) within the eCommerce market.

The eCommerce market in India

Top online stores

The biggest player in the Indian eCommerce Market is amazon.in. The store had a revenue of US$1.1 billion in 2019. It is followed by bigbasket.com with US$507 million revenue and grofers.com with US$356 million revenue.

Store rankings are based on every store that generates revenue in in India. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in in India was considered.

One of the fastest-growing stores in the Indian market is grofers.com. The store achieved sales of about US$0.4 billion in 2019. Its revenue growth amounted to 57% in the previous year.

Top online The eCommerce market stores in India by eCommerce net sales 2019 in million US$ The table shows the stores that generate the highest revenue in the Indian market. For this evaluation, only revenue created in in India was considered. Basis are all shops on eCommerceDB that operate in in India.

# Store
1. amazon.in US$1,129m
2. bigbasket.com US$507m
3. grofers.com US$356m
4. amazon.com US$242m
5. apple.com US$231m
The eCommerce market in India

Market size and growth rate

Revenue in 2019
US$32,348m
REVENUE
CAGR 2019-2023
18%
CAGR

Digital Market Outlook by Statista

The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.
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Market expansion in in India is expected to continue over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate (CAGR 19-23) for the next four years will be 18%. Compared to the year-over-year growth of 28%, this decrease suggests a moderately flooded market. Another indicator of market saturation is the online penetration of 48% in in India; in other words, 48% of the Indian population have bought at least one product online in 2019.

Five categories are considered by ecommerceDB. Fashion is the largest segment in in India and accounts for 39% of the eCommerce revenue in in India. This is followed by Electronics & Media with 27%, Toys, Hobby & DIY with 15%, Furniture & Appliances with 11% and Food & Personal Care with the remaining 7%.

The eCommerce market in India
Top shipping service providers

In in India, Own delivery service is the most frequently offered delivery service provider among online stores. Of those stores that indicating which service they use to transport their goods, 15% cited Own delivery service as one of their providers. Moreover, FedEx and DHL are among the top three shipping service companies offered by online retailers in in India, at rates of 13% and 5%.

Shipping information is based on orders from the store's main country, which is defined as the one where the store generates most of its online revenue. In this case, it is in India. Only stores that provide information about their shipping providers can be considered.

Competitor analysis of shipping service providers in India The table shows the most offered shipping providers in in India. Shipping information is based on orders from the store's main country, which is defined as the one where the store generates most of its online revenue. In this case, it is in India. Only stores that provide information about their shipping providers can be considered.

# Shipping service provider
1. Own delivery service 15%
2. FedEx 13%
3. DHL 5%
The eCommerce market in India

Explore the competitive landscape