e-Commerce Market Analysis

The eCommerce market in India

India is the eighth largest market for eCommerce with a revenue of US$25 billion in 2018, placing it ahead of Canada and behind France.

With an increase of 23%, the Indian eCommerce market contributed to the worldwide growth rate of 11% in 2018. Revenues for eCommerce continue to increase. New markets are emerging, and existing markets also have the potential for further development. Global growth will continue over the next few years. This will be propelled by East and Southeast Asia, with their expanding middle class and lagging offline shopping infrastructure.

The eCommerce market includes online sales of physical goods to a private end user (B2C). Included in this definition are purchases via computer as well as mobile purchases via smartphones and tablets. Excluded from the definition of ecommerceDB are the following: digitally distributed services (e.g., travel tickets), online stores dedicated to digital media downloads or streams, online stores dedicated to B2B markets, and sales between private individuals (C2C) within the eCommerce market.

The eCommerce market in India

Top online stores

The biggest player in the Indian eCommerce Market is amazon.in. The store had a revenue of US$0.9 billion in 2018. It is followed by apple.com with US$0.4 billion revenue and bigbasket.com with US$0.3 billion revenue. Altogether, the top three stores account for 10% of online revenue in India.

Store rankings are based on every store that generates revenue in India. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in India was considered.

One of the fastest-growing stores in the Indian market is grofers.com. The store achieved sales of about US$0.2 billion in 2018. Its revenue growth amounted to 200% in the previous year.

Top online The eCommerce market stores in India by eCommerce net sales 2018 in million US$ The table shows the stores that generate the highest revenue in the Indian market. For this evaluation, only revenue created in India was considered. Basis are all shops on eCommerceDB that operate in India.

# Store
1. amazon.in US$937m
2. apple.com US$372m
3. bigbasket.com US$323m
4. grofers.com US$227m
5. dell.com US$151m
The eCommerce market in India

Market size and growth rate

Revenue in 2018
US$25,306m
REVENUE
CAGR 2018-2022
22%
CAGR

Digital Market Outlook by Statista

The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.
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Market expansion in India is expected to continue over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate (CAGR 18-22) for the next four years will be 22%. Compared to the year-over-year growth of 23%, this decrease suggests a moderately flooded market. Another indicator of market saturation is the online penetration of 42% in India; in other words, 42% of the Indian population have bought at least one product online in 2018.

Five categories are considered by ecommerceDB. Fashion is the largest segment in India and accounts for 37% of the eCommerce revenue in India. This is followed by Electronics & Media with 28%, Toys, Hobby & DIY with 16%, Furniture & Appliances with 12% and Food & Personal Care with the remaining 7%.

The eCommerce market in India

Explore the competitive landscape