The biggest player in the Japanese eCommerce Market is amazon.co.jp. The store had a revenue of US$8.9 billion in 2019. It is followed by apple.com with US$2 billion revenue and yodobashi.com with US$1.2 billion revenue. Altogether, the top three stores account for 15% of online revenue in Japan.
Store rankings are based on every store that generates revenue in Japan. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Japan was considered.
One of the fastest-growing stores in the Japanese market is plst.com. The store achieved sales of about US$4.4 million in 2019. Its revenue growth amounted to 280% in the previous year.
Digital Market Outlook by Statista
The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.
Market expansion in Japan is expected to continue over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate (CAGR 19-23) for the next four years will be 5%. Compared to the year-over-year growth of 5%, it is constant. This indicates that the market still has growth potential and is not yet saturated. Another indicator of market saturation is the online penetration of 72% in Japan; in other words, 72% of the Japanese population have bought at least one product online in 2019.
Five categories are considered by ecommerceDB. Food & Personal Care is the largest segment in Japan and accounts for 26% of the eCommerce revenue in Japan. This is followed by Furniture & Appliances with 24%, Electronics & Media with 20%, Fashion with 17% and Toys, Hobby & DIY with the remaining 13%.