e-Commerce Market Analysis

The eCommerce market in Japan

Japan is the third largest market for eCommerce with a revenue of US$88 billion in 2019, placing it ahead of United Kingdom and behind United States.

With an increase of 9%, the Japanese eCommerce market contributed to the worldwide growth rate of 16% in 2019. Revenues for eCommerce continue to increase. New markets are emerging, and existing markets also have the potential for further development. Global growth will continue over the next few years. This will be propelled by East and Southeast Asia, with their expanding middle class and lagging offline shopping infrastructure.

The eCommerce market includes online sales of physical goods to a private end user (B2C). Included in this definition are purchases via computer as well as mobile purchases via smartphones and tablets. Excluded from the definition of ecommerceDB are the following: digitally distributed services (e.g., travel tickets), online stores dedicated to digital media downloads or streams, online stores dedicated to B2B markets, and sales between private individuals (C2C) within the eCommerce market.

The eCommerce market in Japan

Top online stores

The biggest player in the Japanese eCommerce Market is amazon.co.jp. The store had a revenue of US$9.7 billion in 2019. It is followed by apple.com with US$2.2 billion revenue and yodobashi.com with US$1.2 billion revenue. Altogether, the top three stores account for 15% of online revenue in in Japan.

Store rankings are based on every store that generates revenue in in Japan. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in in Japan was considered.

One of the fastest-growing stores in the Japanese market is plst.com. The store achieved sales of about US$4.4 million in 2019. Its revenue growth amounted to 176% in the previous year.

Top online The eCommerce market stores in Japan by eCommerce net sales 2019 in million US$ The table shows the stores that generate the highest revenue in the Japanese market. For this evaluation, only revenue created in in Japan was considered. Basis are all shops on eCommerceDB that operate in in Japan.

# Store
1. amazon.co.jp US$9,653m
2. apple.com US$2,165m
3. yodobashi.com US$1,168m
4. zozo.jp US$1,079m
5. biccamera.com US$906m
The eCommerce market in Japan

Market size and growth rate

Revenue in 2019
CAGR 2019-2023

Digital Market Outlook by Statista

The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.
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Market expansion in in Japan is expected to continue over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate (CAGR 19-23) for the next four years will be 8%. Compared to the year-over-year growth of 9%, this decrease suggests a moderately flooded market. Another indicator of market saturation is the online penetration of 74% in in Japan; in other words, 74% of the Japanese population have bought at least one product online in 2019.

Five categories are considered by ecommerceDB. Fashion is the largest segment in in Japan and accounts for 24% of the eCommerce revenue in in Japan. This is followed by Food & Personal Care with 22%, Toys, Hobby & DIY with 19%, Electronics & Media with 19% and Furniture & Appliances with the remaining 16%.

The eCommerce market in Japan

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