Grocery market in Japan

The Japanese Grocery eCommerce market is predicted to reach US$9,044.9 million by 2023 and accounts for 7.2% of the total eCommerce market in Japan. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be -14.9%, resulting in a projected market volume of US$4,752.2 million by 2027. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.

Market development

eCommerce revenue development in the Grocery market in Japan

The Japanese Grocery eCommerce market is predicted to reach US$9,044.9 million by 2023 and accounts for 7.2% of the total eCommerce market in Japan. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be -14.9%, resulting in a projected market volume of US$4,752.2 million by 2027. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.

eCommerce revenue development in the Grocery market in Japan

in million US$

eCommerce revenue growth in the Grocery market in Japan

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 33.8 69.5 79.3 36.5 17.7 96.8 58.7 35.9

Online share

eCommerce online share of the total Grocery market in Japan

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Japanese Grocery retail market, the online share is 3.7% and will increase by an average of 17.6% to 7.2% by 2027.

eCommerce online share of the total Grocery market in Japan

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 56.7% 37.9% 54.3% 5.8% 69.6% 65.3% 50.8% 31.0%

Top stores

Top five Grocery online stores in Japan by net sales 2022

With sales in the Japanese Grocery market, matsukiyo.co.jp generated a revenue of US$493.2 million in 2022, which means it is the leading online store in this market. The Grocery ranking of Japan is based on all online stores that generated sales in this market in 2022. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

eCommerce net sales generated in the Grocery market in Japan in 2022

in million US$
Filtered revenue / share
Global revenue
Growth
US$900.0m
20.7%
US$8,300.0m 8.3%
US$550.0m
12.0%
US$4,600.0m 12.4%
US$470.0m
3.9%
US$1,190.0m 33.6%
US$430.0m
20.6%
US$2,122.0m 18.0%
US$370.0m
20.7%
US$1,814.0m 12.6%

Payment Methods

Top 5 offered payment methods in the Japanese Grocery market

With 93.8% VISA the most commonly offered payment method of all online stores in the Japanese Grocery eCommerce market in 2022. Like VISA the other most common offered payment methods are all Cards with Mastercard covering 93.8%, JCB covering 92.2%,American Express covering 90.6%, and Diners Club covering 76.6% of all online stores in the Japanese Grocery eCommerce market.

Top 5 offered payment methods in the Japanese Grocery market

in %

See all stores offering


Shipping Service Provider

Top 5 offered shipping providers in the Japanese Grocery market

Despite Yamato's dominant position with 73.7% of online stores opting for its services, the Japanese Grocery eCommerce market in 2022 remains diverse and competitive. Several other shipping service providers, including Sagawa Express, Japan Post, Seino Transportation, and Own delivery service, hold smaller but significant shares, contributing to a dynamic and fragmented market.

Top 5 offered shipping providers in the Japanese Grocery market

in %

Market definition

Definition of the Grocery market

Market definition: Grocery The category Grocery contains the online trade of food (e.g. fruits, vegetables, dairy products, ice creams, cereals, sweets) and beverages (e.g. juices, water, coffee, wine, liquor, beer). The following products and services are not part of this category: ready-to-eat meal delivery, restaurant or bar pick-up or food supplements. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Food (e.g. fruits, vegetables, dairy products, ice creams, cereals, sweets)
  • Beverages (e.g. juices, water, coffee, wines, liquors, beers)

Out-of-scope

  • Ready-to-eat meal delivery
  • Restaurant or bar pick-up
  • Food supplements
  • Pet food