Grocery market in Japan

The Japanese Grocery eCommerce market is predicted to reach US$23,876.6 million by 2024 and accounts for 20.3% of the total eCommerce market in Japan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 6.5%, resulting in a projected market volume of US$30,751.1 million by 2028. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.

Monthly revenues

Monthly eCommerce revenues in the Japanese Grocery market

The monthly eCommerce revenue of the Japanese Grocery market was US$2,185 million in November 2024. This refers to a growth of 0.8% compared to October 2024. Within the last 12 months, the monthly revenue share was the highest in December 2023 with 9.7% of the total 2023 revenue of the Japanese Grocery market and the lowest in June 2024 with 7.5% of the total 2024 revenue.

Revenue Last Month

US$2,185.3m

The eCommerce revenue grew by 0.8% from October 2024 to November 2024.

11-2024+0.8%

Monthly revenue shares in the last 12 months

in %
0-20241-20242-20243-20244-20245-20246-20247-20248-20249-202410-202411-2024
Revenue (in mUS$)0.00.00.00.00.00.00.00.00.00.00.00.0
Monthly revenue share (in %)94.82.829.437.119.22.189.010.454.576.026.386.5

Market development

eCommerce revenue development in the Grocery market in Japan

The Japanese Grocery eCommerce market is predicted to reach US$23,876.6 million by 2024 and accounts for 20.3% of the total eCommerce market in Japan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 6.5%, resulting in a projected market volume of US$30,751.1 million by 2028. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.

eCommerce revenue development in the Grocery market in Japan

in million US$

eCommerce revenue growth in the Grocery market in Japan

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)20.493.491.19.471.478.254.115.6

Online share

eCommerce online share of the total Grocery market in Japan

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Japanese Grocery retail market, the online share is 4.4% and will increase by an average of 18.7% to 8.8% by 2028.

eCommerce online share of the total Grocery market in Japan

in %
20202021202220232024202520262027
Online share (in %)33.8%29.7%3.6%10.0%76.0%84.4%9.6%79.5%

Top stores

Top five Grocery online stores in Japan by net sales 2023

With sales in the Japanese Grocery market, matsukiyo.co.jp generated a revenue of US$493.5 million in 2023, which means it is the leading online store in this market. The Grocery ranking of Japan is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

eCommerce net sales generated in the Grocery market in Japan in 2023

in million US$
Filtered revenue / share
Global revenue
Growth
US$900.0m
20.7%
US$8,300.0m8.3%
US$550.0m
12.0%
US$4,600.0m12.4%
US$470.0m
3.9%
US$1,190.0m33.6%
US$430.0m
20.6%
US$2,122.0m18.0%
US$370.0m
20.7%
US$1,814.0m12.6%

Payment Methods

Top 5 offered payment methods in the Japanese Grocery market

With 93.4% VISA the most commonly offered payment method of all online stores in the Japanese Grocery eCommerce market in 2023. Like VISA the other most common offered payment methods are all Cards with Mastercard covering 93.4%, JCB covering 91.8%,American Express covering 90.2%, and Diners Club covering 75.4% of all online stores in the Japanese Grocery eCommerce market.

Top 5 offered payment methods in the Japanese Grocery market

in %

See all stores offering


Shipping Service Provider

Top 5 offered shipping providers in the Japanese Grocery market

Despite Yamato's dominant position with 73.0% of online stores opting for its services, the Japanese Grocery eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including Sagawa Express, Japan Post, Wolt, and Seino Transportation, hold smaller but significant shares, contributing to a dynamic and fragmented market.

Top 5 offered shipping providers in the Japanese Grocery market

in %

Shop Software Solutions

Top 5 used shop software solutions in the Japanese Grocery market

In the Japanese Grocery eCommerce market, there is intense competition among various shop software solutions, leading to a highly fragmented landscape in 2023. None of the major shop software solution, including MakeShop, Shopify, and FutureShop, have been able to secure a market share exceeding 11.7%, suggesting a diversified market with numerous players holding smaller stakes.

Top 5 used shop software solutions in the Japanese Grocery market

in %

Market definition

Definition of the Grocery market

Market definition: Grocery The category Grocery contains the online trade of food (e.g. fruits, vegetables, dairy products, ice creams, cereals, sweets) and beverages (e.g. juices, water, coffee, wine, liquor, beer). The following products and services are not part of this category: ready-to-eat meal delivery, restaurant or bar pick-up or food supplements. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Food (e.g. fruits, vegetables, dairy products, ice creams, cereals, sweets)
  • Beverages (e.g. juices, water, coffee, wines, liquors, beers)

Out-of-scope

  • Ready-to-eat meal delivery
  • Restaurant or bar pick-up
  • Food supplements
  • Pet food