Grocery market in Japan
The Japanese Grocery eCommerce market is predicted to reach US$23,876.6 million by 2024 and accounts for 20.3% of the total eCommerce market in Japan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 6.5%, resulting in a projected market volume of US$30,751.1 million by 2028. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.
Monthly revenues
Monthly eCommerce revenues in the Japanese Food market
The monthly eCommerce revenue of the Japanese Food market was US$1,185 million in August 2024. This refers to a growth of -5.1% compared to July 2024. Within the last 12 months, the monthly revenue share was the highest in December 2023 with 9.4% of the total 2023 revenue of the Japanese Food market and the lowest in June 2024 with 7.6% of the total 2024 revenue.
Revenue Last Month
US$1,185.2m
The eCommerce revenue fell by 5.1% from July 2024 to August 2024.
Monthly revenue shares in the last 12 months
0-2024 | 1-2024 | 2-2024 | 3-2024 | 4-2024 | 5-2024 | 6-2024 | 7-2024 | 8-2024 | 9-2024 | 10-2024 | 11-2024 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Monthly revenue share (in %) | 67.4 | 40.0 | 20.1 | 42.0 | 69.7 | 40.3 | 52.8 | 46.4 | 50.3 | 93.0 | 70.0 | 10.3 |
Market development
eCommerce revenue development in the Food market in Japan
The Japanese Food eCommerce market is predicted to reach US$14,770.2 million by 2024 and accounts for 61.9% of the Grocery eCommerce market in Japan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 6.0%, resulting in a projected market volume of US$18,628.8 million by 2028. The Food eCommerce market is a sub-market of the Grocery market. Further categories within the Grocery market are: Beverages.
eCommerce revenue development in the Food market in Japan
eCommerce revenue growth in the Food market in Japan
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 52.7 | 1.8 | 57.8 | 65.9 | 86.3 | 45.7 | 12.1 | 3.2 |
Top stores
Top five Food online stores in Japan by net sales 2023
With sales in the Japanese Food market, yodobashi.com generated a revenue of US$363.1 million in 2023, which means it is the leading online store in this market. The Food ranking of Japan is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the Food market in Japan in 2023
Filtered revenue / share eCommerce net sales refer to the year 2023 | Global revenue eCommerce net sales refer to the year 2023 | Growth eCommerce net sales growth refers to 2023/2022 | |
---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
See further stores
Market definition
Definition of the Food market within the Grocery market
Market definition: Grocery > Food The category Food includes the online trade of fresh food (e.g. fruits, vegetables, dairy products), frozen food (e.g. ice creams, frozen pizzas), food cupboard (e.g. noodles, cereals, sweets), and more. Online stores dedicated to the sale of ready-to-eat meal delivery, restaurant pick-up or pet food are not considered. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Fresh food (e.g. fruits, vegetables, dairy products)
- Frozen food (e.g. ice creams, frozen pizzas)
- Food cupboard (e.g. noodles, cereals, sweets)
- Bakery (e.g. bread, cakes, pastries)
- Meal kits
Out-of-scope
- Ready-to-eat meal delivery
- Restaurant pick-up
- Pet food
Select sub-category